Sonic 2015 Annual Report Download - page 6

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At Sonic, we’ve made high quality
an imperative, and we’ve registered
steady advances throughout our
menu by using superior ingredients
like Real Ice Cream, 100% white-
meat chicken, premium hot dogs
and 100% pure beef. This quality
transformation, along with service
improvements and more pricing
options, has resulted in higher
satisfaction and better value for
our customers.
Building a solid core menu around
our quest for quality, Sonic takes its
options to a seemingly impossible
level through inspired limited time
offers and by allowing customers to
personalize virtually anything on the
menu. Customers crafting their own
favorites - talk about differentiation!
Combine that with the all-day
availability of our full menu and it’s
easy to see why customer choice
rules at Sonic.
Any way you want it. Anytime. All the time.
Great food is fundamental for
success in this business. It
requires a deep understanding
of customer cravings, an ability
to innovate new products that
resonate with customers and
the skill to leverage those
capabilities and insights to
offer an unmatched variety
of choices. But it all starts
with quality.
+37%
Over the past two
years, sales of chicken
menu items have
increased 37%.
4