Sonic 2014 Annual Report Download - page 12

Fast er casual
In the ever-changing world of food preferences, consumers continue to
search for a new balance in food quality, service, selection, convenience,
and value. While fast casual often garners many of the headlines in this
discussion, it’s hard to match the complete package that Sonic offers.
Our combination of high-quality ingredients, the breadth of our menu
choices, our drive-in service model, and classic Carhop service, all come
together to provide the ultimate dining experience that today’s consumer
is seeking. And in many instances, that customer is a millennial, the
generation that increasingly dictates an entirely new set of expectations
for the fast-casual and fast-food sectors.
At Sonic, we’ve always focused on the entire consumer experience by
keeping a keen eye on all the elements that contribute to it, and we have
steadily set the bar higher for ourselves and the industry in the process.
Reflecting these efforts, Sonic recently received top honors in the 2014
Temkin Experience Ratings report by market research organization
Temkin Group, a leading customer experience research and consulting
firm, with the Company ranking higher than all other burger chains. So it
seems that if you truly seek a combination of high-quality food, great food
taste and a fun atmosphere for enjoying time spent with friends and family,
simply yield at your nearest Carhop crossing.
You’re first in line
every time at Sonic
While Sonic Drive-In may seem nostalgic at first glance, a closer look
actually reveals the opportunity for a one-of-a-kind customer experience.
Sonic’s faster style of service, compelling food selections, and new, cutting-
edge technology all add to better customer engagement and satisfaction.
By typically offering more than 25 points of delivery, Sonic’s customers
are always first in line, avoiding the inevitable service bottlenecks that
characterize other QSR and fast-casual places, where the ordering process
begins with one or a few lines – sometimes very long ones – and ends with
only three or four points of delivery.
10
Splash™ Hand-Crafted Sodas, a new line of refreshing
and guilt-free sodas from Sonic, offer a lighter,
artisanal beverage option without sacricing taste.
With sparkling crystal clear, ltered water - a bubbly
base for infused layers of real fruit or unique fruit
avors – Splash is just one of more than 20,000
refreshing and low-calorie drink choices at Sonic.