Sonic 2007 Annual Report Download - page 8

Choice rules at Sonic. From inside the car to
gatherings on the patio, whether parking in our
drive-in stalls for superb car-side services or
taking advantage of our increasing use of drive-
thru lanes, diners can all agree on one thing:
Sonic has something for everyone!
Starting with signature menu items like Sonic's
legendary Cherry Limeade, our famous Extra-
Long Chili Cheese Coney or delicious Tater Tots,
the selection is seemingly endless and extends
well beyond the typical fast-food bill of fare.
Our menu’s unmatched variety allows customers
to customize virtually any order to suit any
individual taste. You want chili on that burger?
No problem! Would you like to add real fruit to
that shake or smoothie? Done! The fact is we
encourage our customers to customize every
order, pushing the boundaries of new possibilities
to discover their next "favorite" thing at Sonic.
We also offer our full menu anytime, so no
matter whether it's a craving for a breakfast
burrito as a late-night snack or a bacon
cheeseburger to start the day, Sonic satisfies.
Adding to Sonic's abundant menu choices, our
Pay-At-Your-Stall program (PAYS) lets customers
use a variety of credit cards, or the My SONIC®
Card, a stored-value, reloadable card, for even
speedier service and more convenience.
With such a range of choices
from Cheesecake Bites and
Raspberry Smoothies to Spicy
Southwest Breakfast Burritos, it's
no wonder that Sonic's sales soar
to new levels each year. We keep
that momentum going with new
product news, backed in 2007 by
$175 million in system marketing
funds, increasing to $190 million in
fiscal 2008, that continually highlights
our great menu selections and limited
time offers. With these strategies, we
not only drive new sales records – nearly
doubling system sales in the last eight
years – Sonic also continues to build its
distinctive brand among its loyal
customers.
Satisfying.
It's tough enough to satisfy your own particular tastes, but finding a
restaurant that can please the entire group can be quite a challenge. That's
where Sonic's diverse menu – ranging from sandwiches, burgers and wraps to
delicious desserts and snacks and thirst-quenching drinks – can be a real crowd
pleaser. Add the ability to customize virtually any menu item just the way you
want it, together with full-day availability on all menu items, and you have a
diplomatic solution to any food fight.
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