Sonic 2003 Annual Report Download - page 12

than entertaining acrobatics, however, our carhops help ensure a level of service and attention,
during and after the meal, that just can’t be equaled by other quick-service restaurants.
Then there’s the food. While much of the competition remains focused on burgers
and fries, here you’ll find an eclectic menu that extends the usual quick-serve selection
with our unique, signature items. While
we’ll put our made-when-you-order No.
1 and No. 2 burgers up against any in
the business, we also know that
sometimes you just want something
different for lunch or dinner, or crave
an afternoon or after-dinner treat.
That’s why we also offer Extra-Long
Cheese Coneys, Tater Tots, Toaster®
sandwiches, freshly made Onion Rings,
and Corn Dogs, along with soft drinks
in endless flavor combinations from
our Fountain Favorites®menu and an
array of tasty desserts from our Frozen
Favorites®menu. And, unlike other
places, we don’t mind special orders.
In fact, we encourage our customers to
be creative with their choices!
This year, with the final phase of
our breakfast menu roll-out, we’ve
brought that same innovative thinking
to the morning day part, with a Sonic
twist on the usual selections, like
Breakfast Toaster™ sandwiches,
Pancakes on a Stick, and Sonic
Sunrise®drinks. Unlike other places
that watch the clock, our breakfast
menu, like everything else we make, is
available all day long.
When it comes to our food, we
think freshness and quality are just as
important as variety. To ensure this,
everything at Sonic is made when you order, using the freshest, highest-quality
ingredients we can find. We think our customers can taste the difference, from freshly
prepared sandwiches and tots to the real fruit in our shakes, drinks and desserts.
Meet Mr. Versatility
Bob White is a legend around Sonic. He
knows as much about the chain as anyone -
and he’s never worked a day directly for the
company. He has, however, been a key
supply partner for almost 50 years. Bob’s
first contact with our company came in 1955
as a paper cup salesman to the Top Hat
Drive-In. Years later, after joining Cardinal
Paper, he was back on the account in an
expanded role. Today, Bob devotes all his
time to another Sonic supply partner, O Tray
Corporation, a company he founded in
1979 after realizing the drawbacks of the
aluminum carhop delivery trays of that era.
In 1982, Bob designed and introduced the
present version of plastic trays now in use
across our chain.
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