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Table of Contents
toolbars and access to multiple search and other services through our toolbars), secure cost-effective distribution arrangements with third parties
and market and distribute our toolbars and other applications directly to consumers in a cost-effective manner.
Match
Overview
Through the brands and businesses within our Match segment, we are a leading provider of subscription1based and ad1supported online
personals services in North America, Europe, Latin America, Australia and Asia. We provide these services through websites and applications
that we own and operate. Our European operations are conducted through Meetic, which is based in France. As December 31, 2013, we
collectively provided online personals services to approximately 3.4 million subscribers. In addition, we own a 20% interest in Zhenai, Inc., a
leading provider of online dating and matchmaking services in China.
We refer to Match.com in the United States, Chemistry and PeopleMedia (through which we operate demographically targeted dating
websites, such as OurTime.com and BlackPeopleMeet.com) as Match's “Core” operations, to OkCupid, SpeedDate, DateHookup, Twoo, Tinder
and Match’s international operations (excluding Meetic) as Match's “Developing” operations and to our European operations as “Meetic.”
Services
We provide online personals services through various branded websites that we own and operate (including Meetic-branded websites in
Europe), all of which provide single adults with a private and convenient environment for meeting other single adults. These websites provide
online personals services to registered members (those establishing usernames and passwords) and subscribers (those who establish a username
and password and pay a subscription fee).
Within our portfolio of websites, we have both subscription1based and ad-supported offerings. Our subscription1based websites offer
registered members the ability to post a profile and use any related searching and matching tools free of charge, while subscribers have access to
enhanced tools and a broader feature set, including the ability to initiate, review and respond to communications with or from other users. Our
subscription programs consist of programs with a single1month term, with discounts for programs with various longer terms. Our ad1supported
websites generally provide online personals services with basic functionality without the commitment of a monthly subscription, in some cases
making a variety of premium or add-on features available for a fee. We also offer access to our services via various mobile devices through our
Match, OkCupid, Tinder and other branded mobile applications. We also provide live, local events for our Match.com members in certain
markets in North America and Europe.
Marketing
We market our services through a wide variety of offline and online marketing activities. Our offline marketing activities generally consist
of traditional marketing and business development activities, including television, print and radio advertising and related public relations efforts,
as well as events. Our online marketing activities generally consist of the purchase of banner and other display advertising, search engine
marketing and e-mail campaigns. In addition, we enter into a variety of alliances with third parties who advertise and promote our services.
Some alliances are exclusive and some, but not all, contain renewal provisions.
Revenue
Match’s revenue is derived primarily from subscription fees for our subscription1based online personals and related services. Match also
earns revenue from online advertising and the purchase of add-on or premium features.
Competition
The personals business is very competitive and highly fragmented and barriers to entry are minimal. We compete primarily with online and
offline broad1based personals, dating and matchmaking services (both paid and free), social media platforms and applications, the personals
sections of newspapers and magazines, other conventional media companies that provide personals services and traditional venues where singles
meet (both online and offline). We also compete with numerous online and offline personals, dating and matchmaking services that cater to
specific demographic groups.
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