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Table of Contents
DESCRIPTION OF IAC BUSINESSES
Search & Applications
Overview
Our Search & Applications segment consists of:
Our Websites and Applications businesses provide search services to our users. These search services generally involve the generation and
display of a set of hyperlinks to websites deemed relevant to search queries entered by users. In addition to these algorithmic search results, paid
listings are also generally displayed in response to search queries. Paid listings are advertisements displayed on search results pages that
generally contain a link to an advertiser's website. Paid listings are generally displayed based on keywords selected by the advertiser. The paid
listings we display are supplied to us by Google Inc. (“Google”) pursuant to a services agreement with Google that expires on March 31, 2016.
Websites
Our Websites business, through which we provide search, content and other services, primarily consists of the following destination
websites:
Our Websites business also includes the results of CityGrid, an advertising network that integrates local content and advertising for
distribution to both affiliated and third party publishers across web and mobile platforms.
Applications
Our B2C operations develop, market and distribute a variety of downloadable applications that offer users the ability to access search
services, as well as engage in a number of other activities online, such as play games, send e-cards, decorate e-mails and web pages and explore
select vertical categories. The majority of our B2C applications are toolbars, which consist of a browser search box and related technology
(which together enable users to run search queries and otherwise access search services directly from their web browsers). Many of our toolbars
which users can personalize their desktops with photos, images and animations; and Retrogamer and Gaming Wonderland, through which users
can access classic arcade, sports and action and other casual games directly from their web browsers. Other B2C applications target users with a
users with particular reference information or access to specific utilities (such as maps, weather forecasts or file conversion technology). These
applications include: Television Fanatic, through which users can browse and search for scheduling information, episode synopses and actor
profiles for television shows, as well as directly access online episodes via media players and links to related third party services;
TotalRecipeSearch, through which users can access thousands of recipes and cooking tips; Allin1Convert, through which users can convert files
from one type of format into another type of format, and Coupon Alert, through which users can access coupons and online promotions. We
distribute our B2C applications directly to consumers free of charge.
4
• Websites, including Ask.com, About.com, Dictionary.com and Citysearch.com (among other properties), through which we provide
search services and content; and
• Applications, including our direct to consumer downloadable applications operations (“B2C”) and our partnership operations (“B2B”
).
• Ask.com, which provides general search services, as well as question and answer services that provide direct answers to
natural1language questions;
• About.com, which provides detailed information and content written by independent, freelance subject matter experts across hundreds
of vertical categories;
•
Dictionary.com, which provides online dictionary, reference, educational and learning services; and
• Citysearch.com, InsiderPages.com and Urbanspoon.com, through which consumers can access local merchant information and reviews
online.