SanDisk 2011 Annual Report Download - page 70

performance. Our Cruzer products provide the user with the ability to carry files and application
software on a portable USB flash drive. Our professional and enterprise lines of USB flash drives are
marketed to the corporate user and are specifically designed to support secure, authorized access to
corporate information. We also offer a line of SanDisk®Memory Vault products available in capacities
up to 16 gigabytes, designed for very long-term storage of photos, videos and other consumer content.
•Digital Media Players. Sansa®is our branded line of flash-based digital media players for the digital
audio and video player market. Many of our Sansa models offer a removable card slot for storage
capacity expansion and easy transportability of content between devices. Features within our Sansa line
of products include FM radio, voice recording and support for a variety of audio and video download
and subscription services. Sansa media players are available in capacities up to 16 gigabytes.
•Solid State Drives. We offer high-capacity SSDs targeted for the personal computing and server
markets. Our Lightning®line of enterprise SSDs, with capacities up to 800 gigabytes, are used in high
performance data storage systems. Our consumer-oriented SSDs used in personal computing devices,
with capacities up to 512 gigabytes, include multiple form factor SSDs for retail and OEM customers.
•Wafers and Components. We sell raw memory wafers and memory components to customers who
repackage the memory under their own brands or embed the memory in other products.
Our Primary End Markets
Our products are sold to three primary large end markets:
•Mobile. We provide embedded and removable storage for mobile devices. We are a leading supplier of
microSD removable storage cards and embedded products, such as iNAND, for use in phones, tablets,
eReaders and other mobile devices. Multimedia features in mobile devices, such as HD videos, full
length feature films and games, as well as native and downloaded applications have driven significantly
increased demand for flash storage in these devices.
•Consumer Electronics. We provide flash storage products to multiple consumer markets, including
imaging, gaming, audio/video and GPS. Flash storage cards are used in digital cameras to store images.
These cards are also used to store video in solid-state digital camcorders and to store digital data in
many other devices, such as maps in GPS devices. In addition, portable game devices now include
advanced features that require high capacity memory storage cards and we offer cards that are
specifically packaged for the gaming market. We also sell a line of digital media players with both
embedded and removable memory under our Sansa brand with varying combinations of audio and
video capabilities. Primary card formats for consumer devices include CF, SD and microSD.
•Computing. We provide multiple flash storage devices and solutions for the computing market. USB
flash drives allow consumers to store computer files, pictures and music on keychain-sized devices and
then quickly and easily transfer these files between laptops, notebooks, desktops and other devices that
incorporate a USB connection. USB flash drives are easy to use, have replaced floppy disks and other
types of external storage media, and are evolving into intelligent storage devices. We supply our
customers with SAS SSDs for enterprise storage systems, used primarily in data centers and other
critical applications. These enterprise SSDs employ intensive error-correction strategies that deliver
significant performance and reliability. We are also developing a PCIe SSD for use in application
servers. In addition, we sell and continue to develop new SATA SSDs for the tablet, mainstream
notebook, ultrabook and desktop computer markets, as well as for enterprise storage systems. We
believe that SSDs will become a major application for NAND flash memory over the next several years
as they increasingly replace hard disk drives in a variety of computing solutions.
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