Rue 21 2011 Annual Report Download - page 7

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PART I
Item 1. Business.
Our Company
rue21, inc. and subsidiaries (rue21,inc.) was originally incorporated in Pennsylvania in October 1976. We
changed our name to rue21, inc. in May 2003 and reincorporated in Delaware on October 30, 2009. rue21 is a fast
growing specialty apparel retailer offering the newest fashion trends at every day great value. At the end of fiscal
year 2011, we operated 755 stores in 46 states. Many of our stores are located in small- and middle-market
communities that we believe have been underserved by traditional specialty apparel retailers.
We offer a broad selection of merchandise for anyone who wants to look and feel 21. Over the last few years,
rue21 has expanded and developed a number of product categories to complement our extensive apparel offerings,
including rue21 etc!, our girls jewelry and accessories, tarea by rue21, our intimate apparel, Carbon Elements, our
guys accessories, and a full line of fragrances and beauty products. Our coordinated merchandise assortment allows
our customer to create a complete look from head to toe, and our merchandising model allows us to quickly identify
and respond to trends and bring proven concepts and styles to our customers every day at great value. We believe
that the mix of fashion and key items we offer at attractive price points allows us to compete effectively against all
of our competitors, from traditional specialty retailers to larger department stores and mass merchant discount
retailers.
Our principal executive offices are located at 800 Commonwealth Drive, Warrendale, Pennsylvania, 15086.
Our telephone number is 724-776-9780.
Our internet address is www.rue21.com. We make available through our website our annual report on Form
10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and amendments to those reports filed or
furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended (“Exchange Act”),
as soon as reasonably practicable after we electronically file such material with, or furnish such material to, the
Securities and Exchange Commission (“SEC”).
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