Ricoh 2006 Annual Report Download - page 11

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10
ANNUAL REPORT 2006
Core values
LED lamps that are easy to recognize
for individuals with dyschromatopsia
*1 Digital divide
Refers to the disparity in benefits, wealth, or
opportunity that arises between those who are
versed in information technology (IT) and those who
are not. Digital divide can also refer to such disparity
between countries or regions.
*2 Dyschromatopsia  
Refers to a visual disorder that prevents the afflicted
individual from sensing differences between certain
spectra of colors including red or green. This
condition is said to affect 1 out of 20 males in Japan,
and a higher percentage, 1 out of 10 in France and
Scandinavia. The number of patients is estimated at
approximately 3 million in Japan and 200 million
worldwide. The percentage of individuals with
dyschromatopsia is roughly the same as those with
blood type AB.
*3 Normalization
“Normalization” is a concept whereby society should
allow the physically challenged and the elderly to
live and act in the same way as others in society.
Normalization began in the 1950’s, when a Danish
parents’ association of mentally handicapped
individuals found numerous human rights violations
in a huge institution for the mentally handicapped,
and launched a campaign to improve conditions.
Normalization includes all activities to help society
mature so everyone, whether physically challenged
or not, can live under the same conditions.
*Color Universal Design certification is
a third-party certification that is
awarded when Color Universal Design
Organization, a non-profit
organization, confirms that the product
is of a color universal design.
*All the controls of this model, except for monochrome
LCD, are verified for the Color Universal Design
certification.
To Our Shareholders and
Customers
General Information
by Business Area Ricoh's Core Values Solutions Environmental Financial Section
First in the industry to obtain
Color Universal Design
Certification and conform to
Section 508 of the Rehabilitation
Act of the United States
The development of a new, unprecedented
function naturally involves many issues,
including cost. For the development of the
new series, the Ricoh Group used a
management technique employing IPD, or
integrated product development. This system
allowed us to analyze the cause of each problem
that occurred in detail and for developers to
find solutions to the issue to complete the
development concept. This was a
revolutionary feat, as it allowed our staff to
form an ideal team to achieve machines that
can set a global standard.
As a result of such efforts, the imagio MP
C3000/C2500 series became the first MFP to
be awarded the Color Universal Design
Certification, a domestic third-party
certification for barrier-free color design, for its
features for individuals with dyschromatopsia,
such as LED lamp layout and wavelength. By
incorporating other features to meet laws,
regulations, and standards in overseas markets
such as a simple screen, a toner bottle that can
be replaced with one hand, compatibility with
reader software, and voice recognition, the
series also meets Section 508 of the
Rehabilitation Act of the United States.
Such superior usability and accessibility have
won the support of many customers, who are
helping to fuel sales. The pursuit of “user-
friendliness” has set the direction for further
evolution of MFP and cultivated new customer
values.