Ricoh 1999 Annual Report Download - page 6

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DOCUMENT SOLUTIONS
olor
3
Comprehensive Document Solutions
We completed our 12th medium-term management plan in fiscal 1999. Our mission during the three
years was to go on a marketplace offensive while restructuring, reengineering, and building on our core
competence of Image Communication to defend and expand our territory. Put simply, we drove to be-
come the leading provider of comprehensive document solutions with our many office output systems.
An important achievement in that regard was the expansion of our domestic office printer business in
summer 1998.
Demand for reliable printers has soared because offices are increasingly networked. In Japan, Ricoh
now offers a full regiment of color and monochrome laser printers, as well as inkjet machines. We are
pleased to report that all these products were instant hits.
We also brought out an exciting new line of color digital copiers domestically and internationally.
These enjoyed similar success. Just as pleasing, a J.D. Power Asia Pacific survey found that we were
Japan’s No. 1 in customer satisfaction for plain-paper copiers for the fourth consecutive year. We also
rocketed to first place in the office printer segment, which augurs well for the years ahead.
.
M
ASAMITSU
S
AKURAI
President
olor
DOCUMENT SOLUTIONS
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