Ricoh 1998 Annual Report Download - page 6

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4
We’re reducing the operational complexity of digital equipment to the appliance-like press of a
button to make people more creative, productive, and happier. To us at Ricoh, that’s customer
satisfaction.
Complexity should not hamper results. All users need good cost-performance and the ability to
enjoy all the functions their machines are capable of. Whether it be a computer, copier, fax ma-
chine, or printer, an office machine should be an appliance for the many, not a weapon for the few.
Image Communication is Ricoh’s strategy for making the office a better place to work. Through
Image Communication, we are working hard to make the one-touch simplicity of home appliances
central to the ideal office experience.
Our definition of an appliance is a product, system, or service that promotes ease of use at
every level. The customer buys the device, plugs it in, and it’s ready to operate. No more excessive
reliance on manuals. No more complicated software upgrading procedures. Even maintenance is
a snap, since the product has a built-in system that senses trouble before the customer does. Appliance
even covers upgrading and disposal.
In the years ahead, you’ll see many more appliance-like innovations as we strive to make the
office a better place to work.
Fiscal 1999 is already a challenge. But we know we’ll do well.
The Japanese economy has a long way to go before it improves to our satisfaction. But we’re not
waiting around for that to happen. In fact, as we’re a big player in the information technology in-
dustry, our products and services are just what our customers in Japan need to beat adversity.
Based on the instant successes of our many new digital products in the first few months of fis-
cal 1999, we’re sure to hold our own. Overseas, we’re certain to improve our position. Because of
the Japan factor, however, we’re being a little conservative on our financials.
One area we’re very excited about is printers. We recently rolled out our very first color laser
and color inkjet machines in Japan, as well as fast monochrome laser printers, as part of a full print-