Rayovac 2010 Annual Report Download - page 14

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Net sales of each product category sold, as a percentage of net sales of our consolidated operations, is set
forth below.
Percentage of Total Company
Net Sales for the Fiscal Year Ended
September 30,
2010 2009 2008
Consumer batteries ................................................. 34% 37% 38%
Pet supplies ...................................................... 22 26 25
Home and garden control products .................................... 13 14 14
Electric shaving and grooming ....................................... 10 10 10
Small appliances .................................................. 9 — —
Electric personal care products ....................................... 8 9 9
Portable lighting ................................................... 4 4 4
100% 100% 100%
Consumer Batteries
We market and sell a full line of alkaline batteries (AA, AAA, C, D and 9-volt sizes) to both retail and
industrial customers. Our alkaline batteries are marketed and sold primarily under the Rayovac and VARTA
brands. We also manufacture alkaline batteries for third parties who sell the batteries under their own private
labels. Our zinc carbon batteries are also marketed and sold primarily under the Rayovac and VARTA brands
and are designed for low- and medium-drain battery-powered devices.
We believe that we are currently the largest worldwide marketer and distributor of hearing aid batteries. We
sell our hearing aid batteries through retail trade channels and directly to professional audiologists under several
brand names and private labels, including Beltone, Miracle Ear and Starkey.
We also sell Nickel Metal Hydride (NiMH) rechargeable batteries and a variety of battery chargers under
the Rayovac and VARTA brands.
Our other specialty battery products include camera batteries, lithium batteries, silver oxide batteries,
keyless entry batteries and coin cells for use in watches, cameras, calculators, communications equipment and
medical instruments.
Pet Supplies
In the pet supplies product category we market and sell a variety of leading branded pet supplies for fish,
dogs, cats, birds and other small domestic animals. We have a broad line of consumer and commercial aquatics
products, including integrated aquarium kits, standalone tanks and stands, filtration systems, heaters, pumps, and
other equipment, fish food and water treatment products. Our largest aquatics brands are Tetra, Marineland,
Whisper, Jungle and Instant Ocean. We also sell a variety of specialty pet products, including dog and cat treats,
small animal food and treats, clean up and training aid products, health and grooming aids, and bedding products.
Our largest specialty pet brands include 8-in-1, Dingo, Firstrax, Nature’s Miracle and Wild Harvest.
Home and Garden Control Products
In the home and garden control products category we currently sell and market several leading home and
garden care products, including household insecticides, insect repellent, herbicides, garden and indoor plant
foods and plant care treatments. We offer a broad array of household insecticides such as spider, roach and ant
killer, flying insect killer, insect foggers, wasp and hornet killer, flea and tick control products and roach and ant
baits. We also manufacture and market a complete line of insect repellent products that provide protection from
4