Principal Financial Group 2011 Annual Report Download - page 11

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4
echo boomers
The echo boom generation is nearly 80 million
strong1—about equal in size to the baby boom
generation. And just as the baby boomers are
beginning to leave the workforce, the echo
boomers are entering it.
This generation has dreams, just like
the generations before them. The Principal
encourages them with tools like the Dreamcatcher,
an online and mobile social tool to collect their
financial dreams and visualize their goals.
We use our decades of experience helping
people of all ages to plan and save for the future.
We reach them through our extensive, employer-
based distribution network—or through their
mobile devices—providing information on
saving for and protecting their dreams. And we
encourage them to find an advisor who will help
them stay on target.
To truly help individuals prepare for their
financial future, however, you also have to
provide targeted, on-site education. And that’s
where The Principal really shines.
Our innovative worksite solutions program,
for instance, brings experienced financial
counselors directly to the workplace. In
addition to educating employees in groups,
these counselors also meet individually with
employees—helping them create a plan and
giving them the knowledge, tools and confidence
they need to put the plan into action.
T H E E C H O B O O M generation is just as large as the
baby boom generation. They’re entering their savings
years and starting to dream—and we’re helping.
7,020
DREAmcATcHERS
cREATED in 2011 AT
PRinciPAl.cOm/DREAmAGAin
PRINCIPAL FINANCIAL GROUP | 2011 year in review | 9
1U.S. Bureau of the Census