Principal Financial Group 2011 Annual Report Download - page 10

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3
baby boomers
At The Principal, we’ve prepared for this
wave of retirees for years. We’ve developed
strategies to help retirees prepare for and enter
retirement with a focus on providing lifetime
income solutions. Our Principal Retirement
Income EdgeSM program, for example, offers
a broad spectrum of products—from mutual
funds to annuities to bank CDs—so retirees
and their financial professionals can choose the
right combination to fit their needs.
And we’re meeting the demand. One of
our guaranteed lifetime income solutions,
an immediate annuity, has experienced a
26 percent annual sales increase from 2001
to 2011.
We also provide education, tools and
resources baby boomers need to make
smart decisions. From online tools like
My Principal Edge Milestones and
Principal Retirement Navigator to personal,
one-on-one guidance, we’re meeting the unique
needs of baby boomers.
Given our focus and commitment as
a retirement leader, we see the continued
maturing of the baby boomer market as a
tremendous opportunity for The Principal for
many years to come.
M O R E T H A N H A L F of the 80 million baby boomers1
in the United States will retire in the next 10 years.
The Principal is ready to help them.
8 | 2011 year in review | PRINCIPAL FINANCIAL GROUP
1 U.S. Bureau of the Census
2 “The State of the Rollover and Retirement Income Markets,”
Cerulli Associates, December 2011
AmOunT OF u.S. RETiREE ASSETS
cOnvERTED TO RETiREmEnT incOmE2
in 2010
$
10
TRilliOn
bY 2015
$
14
TRilliOn