Popeye's 2012 Annual Report Download - page 5

Service over self. This is the essence
of a service-minded workplace. Our
new pillar places this idea front and
center in our Strategic Road Map
for Results. We are emphasizing the
importance of service in every aspect
of our culture and we believe that
our human capital will become a key
differentiator for Popeyes.
Our team at the Global Service Center
listens to our franchisees and responds
with new opportunities for growth and
effi ciency. Our franchisees serve their
crews by creating restaurants that
inspire pride and a belief in a bright
future, and by treating them like family.
Those employee teams, in turn, proudly
serve our guests great food along with
genuine passion that’s purely Popeyes.
Their belief in the brand is manifested in
the longevity of their service. From the
offi ce to crew members, Popeyes has
many dozens of employees with more
than 20 years of experience.
We are developing leaders who set
an example and take the time to coach,
and provide opportunities for their
people. They see potential in the team
around them, enabling it from top to
bottom. Consider that 41 percent of
our General Managers, 52 percent of
Assistant Managers, and 50 percent
of Area Managers started their careers
at Popeyes as hourly crew members.
Prepared leaders are essential to
our future.
When we asked our franchise owners
about their restaurant crews, a full 100
percent agreed that the behaviors,
attitude, and skill level of crew members
directly impact the restaurant’s fi nancial
performance. That this fact is so clearly
understood speaks volumes about the
quality and vision of our franchisee leaders.
We like to say that there is no great
leader who doesn’t deliver results for his
or her team. At Popeyes, performance
is a character trait, and it is inextricably
tied to successful leadership. Being a
servant leader means the people and
the business are always top of mind.
When we serve others well, the success
of our business follows.
At Popeyes, we are creating a culture so engaging our teams can’t wait to come to work. Our
team in Douglasville, GA demonstrates that, with the right leadership, they can delight our guests
by serving up Popeyes fl avorful food and authentic service.
SERVING EACH OTHER
“ By listening to our franchisees, we can better serve
them and ultimately deliver better results—not just in
terms of profi ts, but in the environment we create for our
teams and our guests.” — Lynne Zappone, Chief Talent Offi cer, Popeyes
Create a
Culture of
Servant Leaders
2012 ANNUAL REPORT 3