Popeye's 2012 Annual Report Download - page 3

This has been a landmark year for Popeyes. We’re serving up results that are more impressive than ever, and
five years after implementing our Strategic Road Map for Results, Popeyes is setting the standard for success
in the chicken quick-service restaurant (QSR) category. In every quarter of 2012, Popeyes outperformed the
broader QSR category in terms of same-store sales, and since 2008, our market share in dollars of chicken
QSR has increased 4.4 percentage points to 19.2 percent. This growth is not only exciting, it is also sustainable.
Guided by our Louisiana heritage, we embrace two passions that infuse everything we do at Popeyes: serving
up flavorful food and, as important, serving the friendly and enthusiastic people who serve our guests. From our
franchisees around the globe to our Louisiana-inspired restaurant teams, our people are driving our success
and pushing Popeyes to new heights.
To Our Stakeholders
Cheryl A. Bachelder
Chief Executive Officer, AFC Enterprises, Inc.
Our Strategic Road Map for Results guides every
decision we make at Popeyes, and over the past five
years, it has helped drive unprecedented results for our
franchisees, guests, and investors. The Road Map is
built on four distinctive pillars we believe define a great
restaurant company: Build a Distinctive Brand; Run Great
Restaurants; Grow Restaurant Profits; Accelerate Quality
Restaurant Openings.
We know these pillars are working for us and we’re
proud of our 2012 results, but we believe there is an
additional pillar that underscores all the rest. We call it
creating a culture of servant leaders, and it highlights
how we are transforming the way we work at Popeyes.
We are building a culture that will ensure our results are
replicable and lasting. We are building a commitment to
leadership development, from our front counters to our
Global Service Center.
Our legacy at Popeyes is built on putting others before
ourselves, serving with a purpose, and recognizing that
when each and every member of the Popeyes family
lives our principles, then the whole business succeeds.
Passion is our first principle. Passion—for our food, our
guests, and our Louisiana heritage—can be found at
every level of Popeyes, from the restaurant to the Global
Service Center and everywhere in between.
At Popeyes, our franchisees are at the heart of our
work—they are our number one customer. We value
every stakeholder in our brand, but we believe that when
we make our franchisees successful, grow their profits,
and find ways to bring their passion to life, every other
stakeholder benefits. Our commitment to our franchisees
is a competitive advantage. And it demonstrates our
commitment to serve.
Bonafide People
2012 ANNUAL REPORT 1