Popeye's 2007 Annual Report Download - page 9

At Popeyes, we are working to make our entire
organization stronger and more profitable. We are
building a solid franchise support platform—making
investments in a number of key areas. We are
investing in menu innovation and marketing. We are
investing in more visits to restaurants to assess and
train general managers and crewmembers. We are
investing in our Guest Experience Monitor (GEM) to
gather feedback from our guests. We are investing in
profitability initiatives and technology to strengthen
unit economics. Bottom line, we are investing in
the Popeyes brand today, so that we can grow faster
in the future.
Aligning our people and resources to deliver results
Investing in our future
While 2007 was a tough year, Popeyes persevered.
The financial health of the brand is strong and a key
element to our continued success. Popeyes has
sound fundamentals in its franchise model, its brand
and menu strengths, and its unit growth potential.
The opportunities are simply this: to tell the brand
and food story to the guest in a compelling way, to
add key menu platforms that appeal to today’s guest,
to improve the guest experience at the restaurant,
and to manage restaurant profitability against the
current economic environment.
As the old saying goes, the future is what you make
of it. Popeyes is a competitor in a strong QSR sector
with a brand that can deliver the flavorful, high-quality
food our guests prefer. With steadily improving
operations and sound unit economics, Popeyes
is well positioned to be a growing QSR chain that
delivers sound returns to its shareholders.
At Popeyes, the journey along our road map for the
future is well under way. Join us as we get to work!
2007 ANNUAL REPORT 7