Popeye's 2007 Annual Report Download

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AFC Enterprises, Inc. 2007 Annual Report

Table of contents

  • Page 1
    AFC Enterprises, Inc. 2007 Annual Report

  • Page 2
    bo·na·fide Pronunciation: boh-nuh-fahyd 1. made in good faith; with earnest intent 2. authentic and true

  • Page 3
    ... our rightful position as the "better" chicken quick service restaurant-a cut above the rest. (1) EBITDA and free cash ï¬,ow are non-GAAP financial measures. For a reconciliation of EBITDA and free cash ï¬,ow please see "Financial Highlights" on page 8 of this Annual Report. 2007 ANNUAL REPORT 1

  • Page 4
    ... the 'better' chicken quick service restaurant-a cut above the rest." Popeyes is positioned to compete in the "sweet spot" of the quick service industry, a $150 billion category with a three year compound annual growth rate of approximately 5 percent. Chicken remains America's favorite protein and...

  • Page 5
    ... our operating plan. I am proud of the entire Popeyes team and their commitment to delivering our operating plan. Together with our franchise owners, we intend to make you a proud investor in our brand Popeyes. Sincerely, Cheryl A. Bachelder CEO and President AFC Enterprises 2007 ANNUAL REPORT 3

  • Page 6
    ... Louisiana heritage, differentiated market position, and superior menu offering. Or, as we simply say, "bonafide." At more than 1,900 Popeyes restaurants worldwide, our ï¬,avorful quality food, freshly prepared, handbattered and marinated for hours in the special Louisiana seasonings drive guests...

  • Page 7
    ... a monthly guest survey-valuable feedback from their customers, gathered and analyzed by an independent consumer research company. This information will help restaurant general managers exceed guest expectations for hot, delicious food served promptly, accurately, and hospitably. 2007 ANNUAL REPORT...

  • Page 8
    ...analytical personnel to provide better business analysis for marketing, operations and development decision-making. Improving the value proposition for Popeyes franchise owners better positions the Popeyes system to grow restaurants more rapidly in the years to come. 6 AFC ENTERPRISES, INC. Growing...

  • Page 9
    ... franchise support platform-making investments in a number of key areas. We are investing in menu innovation and marketing. We are investing in more visits to restaurants to assess and train general managers and crewmembers. We are investing in our Guest Experience Monitor (GEM) to gather feedback...

  • Page 10
    ... the sale of Church's Chicken, $8.3 million for general and administrative expenses related to restructuring of corporate operations and other and $21.8 million of charges related to the shareholder litigation settlement. (6) EBITDA margin is an expression of EBITDA as a percentage of total revenues...

  • Page 11
    ...Company's press releases, annual reports and other information can be accessed through the Company's website: www.afce.com Stock Transfer Agent Computershare Trust Company, N.A. P . O. Box 43078 Providence, RI 02940-3078 800-568-3476 www.computershare.com Form 10-K The Company's 2007 Annual Report...

  • Page 12
    AFC Enterprises, Inc. • 5555 Glenridge Connector NE • Suite 300 • Atlanta, GA 30342 • www.afce.com