Polaris 2010 Annual Report Download - page 3

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POLARIS AT A GLANCE
$1,376
$1,306
$1,021
08 09 10
SALES
(dollars in millions)
Year ended December 31
■ SIDE-BY-SIDES
■ ATVs
665
955
721
08 09 10
WORLDWIDE ORV INDUSTRY*
(units in thousands)
* Side-by-sides data is Polaris estimate
$189
$205
$179
08 09 10
113
164
147
08 09 10
SALES
(dollars in millions)
Year ended December 31
WORLDWIDE INDUSTRY
(units in thousands)
Season ended March 31
» #1 IN MARKET SHARE FOR ORVs IN NORTH AMERICA
AND EUROPE
» GAINED SIGNIFICANT MARKET SHARE IN ATVs & SXSs
» LAUNCHED OVER 12 SIGNIFICANTLY
IMPROVED PRODUCTS
» MAXIMUM VELOCITY PROGRAM (MVP) EXPANDED
TO 100% OF ORV DEALERS IN NORTH AMERICA
» BEGAN SUPPLYING BOBCAT UTILITY VEHICLE
» GAINED MARKET SHARE
SEASON-TO-DATE
» NEW MODEL YEAR (MY) ’11
SNOWMOBILES WELL RECEIVED
» DEALER INVENTORY AT HEALTHY
LEVELS
32 MY ’11 ORV MODELS; 16 MILITARY MODELS 26 MY ’11 MODELS
SNOWMOBILES
OFF-ROAD VEHICLES
Polaris Industries Inc. designs, manufactures and markets innovative,
high-quality, high-performance motorized products for recreation and
utility use. Our product lines consist of all-terrain recreational and
utility off-road vehicles (ORVs); snowmobiles; on-road vehicles including
motorcycles and low-emission vehicles; and related parts, garments and
accessories (PG&A).
PERCENTAGE
SALES
OF
69%
OFF-ROAD VEHICLES
10%
SNOWMOBILES
17%
PG&A
4%
ON-ROAD VEHICLES