Polaris 2006 Annual Report Download - page 12

PAGE 8 2006 POLARIS INDUSTRIES INC. ANNUAL REPORT
The aforementioned three strategies will be
supported by our people, our technology and
our brand. Polaris people have long been
driven by the passion for our products. Thanks
to their creativity and innovation, our company
has grown by a factor of almost 140 over the
last 25 years. As we grow and change, we must
continue to nurture and adapt our culture to
the changing environment. For us, that means
turning the focus of our organization more
outward, and more toward the future. We
believe our employee owners are already the
best in the world at what we do, and we are
continuously looking to strengthen and
sharpen our team.
Our technology has improved significantly
over the past five years. We now employ tools
and processes that allow us to consistently
produce winning new products. Recent
examples include the RANGER RZR and Victory
Vision, where customer input has driven
breakthroughs in performance, style, comfort
and reliability. We will continue to invest
aggressively in product development, with
concentrations in ride, handling, engine and
suspension technology.
Strong support for the Polaris and Victory
brands will also be key to our plan. It is not
enough to develop a great product. The brands
have to connect the product, the experience
and the customer. So we will provide more
consistent support for our brand in advertising
and through the dealer network.
In summary, for us to return Polaris to where
we all want it to be, we need to develop and
deliver awesome products, focus the entire
organization on delighting the customer, and
deliver outstanding results in a much tougher
environment. If we can do those three simple
things, then customers, dealers, employees,
suppliers and investors will all benefit from
a stronger Polaris.
In closing, we would like to thank our employees,
dealers, suppliers and communities for their
support over the last year. And finally, we would
also like to thank you, our loyal shareholders,
for your support and long-term perspective
during a challenging year for the company.
Thomas C. Tiller – Chief Executive Officer
Bennett J. Morgan – President and Chief Operating Officer