Plantronics 2010 Annual Report Download - page 17

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9
Mr. Houston joined Plantronics in 1996 as Vice President of Sales and was promoted to Senior Vice President of Sales in 1998. From
1995 through 1996, Mr. Houston served as Vice President of Worldwide Sales for Proxima Corporation, a designer, developer,
manufacturer, and marketer of multi-media projection products. From 1985 to 1995, Mr. Houston held a number of positions at
Calcomp, Inc., which is engaged in the business of manufacturing computer peripherals for the CAD and graphic market, including
Regional Sales Manager and Vice President of Sales, Service and Marketing. Prior to 1985, Mr. Houston held various sales and
marketing management positions with IBM Corporation. Mr. Houston graduated from the University of Arizona with a Bachelor of
Science degree in Business/Marketing.
Mr. Margerum joined Plantronics in 1994 as Vice President of Marketing and was promoted in 1996 to President and General
Manager of the Computer and Mobile Systems Group. In 1997, he left Plantronics to become President and CEO of Euphonix, Inc., a
public company in the high-end audio equipment space. In 2000, he re-joined Plantronics and, in 2004, became Vice President of
Strategy and Business Development and, in 2008, he was named Chief Strategy Officer. In October 2009, Mr. Margerum was also
named the acting Chief Marketing Officer on an interim basis. Prior to joining Plantronics, from 1989 to 1994, Mr. Margerum was
CEO of Mitem Corporation, a middleware software company. From 1980 to 1989, he held a variety of marketing and sales positions
including Vice President of Marketing for GRiD Systems Corporation, a laptop computer manufacturer. Mr. Margerum also worked
for Apple, Inc. and IBM Corporation. Mr. Margerum holds a Bachelor of Science in Engineering from Princeton University and a
Master of Business Administration from Stanford University.
Ms. Niemi joined Plantronics in 2005 as Vice President and General Manager, Mobile and Entertainment with nearly 20 years
experience in the mobile computing and communications industries. In 2009, she was promoted to Senior Vice President,
Communications Solutions. Prior to joining Plantronics, Ms. Niemi held senior positions with companies such as Visto Corporation,
Mobilesys, Inc., Xircom, and NEC Technologies and was most recently at Danger, Inc. Ms. Niemi graduated from Santa Clara
University with a Bachelor of Science degree in Electrical Engineering. She also earned a certificate in General Management for High
Technology from Stanford University’s IEEE Joint Program.
Mr. Perkins joined Plantronics in 2008 as Vice President, Product Development and Technology. Prior to joining Plantronics, he held
various positions during his 25 years at Hewlett-Packard Company (“HP”) including Vice President/General Manager of HP’s
Voodoo Business Unit and several Research and Development Vice President roles in HP’s locations in California and Grenoble,
France. He was also Senior Vice President Research and Development at LeapFrog Enterprises from 2002 to 2005. Mr. Perkins holds
Bachelor of Science degrees in Applied Mechanics and in Biomedical Engineering from the University of California at San Diego.
Ms. Scherer joined Plantronics in 1997 as Vice President of Finance & Administration and Chief Financial Officer. In 1998, Ms.
Scherer was promoted to Senior Vice President of Finance & Administration and Chief Financial Officer. Prior to joining Plantronics,
Ms. Scherer held various executive management positions in the data storage industry principally with Micropolis Corporation, did
strategic planning with the Boston Consulting Group, and was a member of the corporate finance team at ARCO. Ms. Scherer has
Bachelor degrees in Economics and in Environmental Studies from the University of California, Santa Barbara and received a Master
of Business Administration from the Yale School of Organization and Management. Ms. Scherer is also a Director of Keithley
Instruments Inc, a supplier of measurement and testing devices.
Mr. Trads joined Clarity (formerly Walker-Ameriphone) in 2003 as President. From 1994 until joining Plantronics, Mr. Trads held
various positions within GN ReSound, a manufacturer of hearing aids and audiological measurement equipment. From 1998 to 2003,
Mr. Trads served as President of GN ReSounds’ North American operation and, from 1994 until 1998, he served as a Senior Vice
President at its headquarters in Copenhagen, Denmark, where he was a member of the executive management committee and the
global management group and also led the sales and marketing organization. From 1991 to 1994, Mr. Trads was Vice President of
Sales and Marketing for Dancall Radio A/S, a manufacturer of cell phones and cordless phones. From 1985 to 1991, he held
management positions in the distribution and marketing divisions of Bang and Olufsen Group, a global manufacturer of consumer
electronics. Mr. Trads holds a degree in Business Administration and Management from the Copenhagen Business School in
Denmark.