Plantronics 2006 Annual Report Download - page 17

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part i
Powered Audio
Our second largest overall market in the AEG business in terms of revenue is the powered audio market,
first identified with the PC-speaker. Powered audio, or ‘‘active powered’’ products are defined as self-
powered speaker systems used for computers and other multi-media application systems. Typical
applications of powered audio products include PC audio, gaming and home theater. We believe this
market represents further opportunity for growth due to the following:
)continued efforts to maintain our dominance in this category, domestically, while expanding into
international markets;
)new product introductions that incorporate breakthrough technologies and designs.
Other
The remainder of the AEG products, which represent a small portion of total AEG net revenues, include
the following:
)Personal Audio: products which include a wide array of headphone products that connect easily to
portable stereos, CD players, MP3 players and other audio devices; and
)Interactive Audio: products which include headsets used primarily for interactive gaming, speech
recognition and VoIP (headsets) markets.
Products and Features
Our AEG products offer a variety of features depending on the model, including:
)
SIDE
-
FIRING SURROUND
TM
TECHNOLOGY
. Provides the immediate effects of surround sound while
enabling vertical stacking.
)
INCONCERT
TM
TECHNOLOGY
. The fusion of pro audio line-array and tri-amp technologies, InCon-
cert uses a frequency filtering system and three separate amplifiers to power a total of twelve high-
performance full-range micro drivers for an intense and concentrated full-volume sound.
)
EXTREME DYNAMIC BASS
TM
(‘‘
XDB
’’). An enhanced bass technology that delivers a low-bass sound
from a front-firing, long-throw subwoofer.
)
MAXXBASS
TM
TECHNOLOGY
. A technology that provides deep bass without a subwoofer.
AR 2006 ⯗11