Pioneer 2016 Annual Report Download - page 3

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Fiscal 2016, Ended March 31, 2016
Consolidated Net Sales 449.6 billion yen
Sales by Business Segment
Sales by Geographic Market
Composition of Sales by Geographic Market Sales by Geographic Market (Billion yen)
Japan North America EuropeOther Regions
2015 2016 20162015 20162015 20162015
193.1
110.0
57.5
141.1
181.9
101.3
30.0
136.4
Japan
40.4
%
Europe
6.7
%
Other Regions
30.4
%
North America
22.5
%
We develop, manufacture, and sell cutting-edge car electronics products and provide infor-
mation services for cars. We also supply such products and services to major automakers
around the world.
In addition to products such as factory automation systems and map software, we are
utilizing our unique optical, sound, and imaging technologies to develop new businesses
in fields such as medical and health care-related devices and organic light-emitting diode
(OLED) lighting.
The Pioneer Group is proactively developing businesses in emerging markets where growth is expected. For fiscal
2016, sales outside Japan accounted for 59.6% of consolidated net sales.
351.3 billion yen
78.1
%
Car Electronics
Others
98.3 billion yen
21.9
%
Business Profile
2016
Note: In scal 2015, the home AV, telephone, headphone-related, and DJ
equipment businesses were transferred.
01
Pioneer Corporation Annual Report 2016