Pepsi 2009 Annual Report Download - page 21

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Giving Beverages a Boost
Around the world, consumers are discovering new enhanced
beverages that deliver more than just great taste and refresh-
ment. They’re choosing juices, enhanced waters and other non-
carbonated beverages for their natural ingredients and benefits.
In Russia, where we are the No. 1 juice business, our
Lebedyansky juice company has introduced new products and
strengthened its go-to-market system to meet this growing
demand. Health-conscious consumers are reaching for Tonus
Active Plus, a new line of juices from Lebedyansky that bring
them a variety of benefits. Whether they seek a healthy
immune system with AntiOx, improved digestion with BioFiber
or nutrient-based energy with Power-C, they’re making juices
a part of their active lifestyles.
We are also growing our beverage portfolio in China with
a variety of locally designed and developed products. Xian Guo
Li is emerging as a juice beverage of choice made with new
seasonal juices and juicy pulp sacs, while Cao Ben Le (“happy
herb”) drinks incorporate familiar Chinese medicinal herbs like
red dates and chrysanthemums. These products helped our
non-carbonated portfolio grow sales by 45 percent in China.
13PepsiCo, Inc. 2009 Annual Report
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