Pepsi 2009 Annual Report Download - page 18

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Athletes look for a competitive edge that helps them get the
most out of their bodies. And Gatorade is once again setting the
bar with a new series of products specially formulated to
support performance and meet the diverse needs of athletes.
Scientists from the Gatorade Sports Science Institute have
created the G-Series—an innovative line of products designed
with the latest sports performance science in mind, and developed
in collaboration with the world’s greatest athletes, to provide
fuel, fluid and nutrients before, during and after activity. Gatorade
Prime 01 delivers pre-game fuel in a convenient 4-ounce pouch,
and blends carbohydrates, B vitamins and electrolytes to provide
rapidly available energy. During training or competition, athletes rely
on Gatorade Perform 02—the trusted Gatorade Thirst Quencher—
to refresh, rehydrate and refuel. And after exercise or activity,
Gatorade Recover 03 rehydrates the body and provides protein
for muscles to get athletes ready for the next workout. Athletes
can use G-Series beverages individually or in sequence to meet
all their sports nutrition needs.
With only 20 calories per 8-ounce serving, G2 delivers the
same electrolytes as Gatorade to help maintain hydration. An
essential training partner, this great-tasting sports drink is helping
millions bring out their inner athlete by rehydrating and fueling
working muscles during shorter or lower-intensity workouts. Its
performance has been a bright spot in 2009, with approximately
12 percent volume growth, demonstrating its real potential as
a scalable global brand.
After earning top honors for most
successful new product in the
2008 IRI New Product Pacesetters
Report, G2 now appears in Ad Age’s
prestigious “Marketing Top 50” list
of top brands.
www.gssiweb.com
A Sports
Performance Innovator
B$5B*DWHIROGB$B5LQGG 30