Pepsi 2006 Annual Report Download - page 19

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17
Products
In the United States, our Smart
Spot symbol makes it easier for
consumers to identify our
products that are nutritious,
can contribute fiber, vitamins
or other important nutrients,
or are reduced in fat, sugar or
sodium. Products with the
Smart Spot symbol meet
nutrition criteria based on
authoritative statements
from the U.S. Food and Drug
Administration and the
National Academy of Sciences
or provide other functional
benefits. Today, more than 250
of our products carry the Smart
Spot symbol. On the front
panel of the product packaging
consumers see the green
Smart Spot symbol that says
“Smart Choices Made Easy.”
And on the back of the pack-
aging we describe what makes
each product a better choice.
As new technologies and
ingredients become available,
we’re committed to making
our core products better
choices. For example, Frito-Lay
North America’s Ruffles and
Lay’s potato chips and Walkers
United Kingdom’s snacks
reduced the saturated fat in
their leading potato crisp and
chip brands by switching to
sunflower oil, which delivers
improved nutrition without
sacrificing taste.
Active Lifestyles
We’re committed to helping
consumers fight obesity and live
healthier lives by supporting
programs that help them
engage in more active lifestyles.
Among the programs we’re
proud to sponsor is America
On the Move (AOM), a national
effort in the United States
dedicated to helping
individuals, families and
communities make positive
changes in their health and
quality of life. AOM recom-
mends making small changes,
such as walking 2,000 more
steps and consuming 100
fewer calories per day, as
a way for consumers to
incorporate healthy habits
into their everyday lives and
avoid weight gain. The
African American and Latino
communities face some of the
greatest health risks. That’s
why in partnership with the
National Urban League and
the National Council of La Raza,
we're using the messages
and methods of AOM to
promote healthier living
among these constituencies.
We believe it is important to
develop the habit of exercising
early in life so we have many
programs for young people. In
the United States, our alliance
with the YMCA, the largest
provider of fitness programs, is
expected to reach more than
nine million youths. We have
programs on the local level
as well. For example, in
Chicago through the Chicago
Communities in Schools and
the Consortium to Lower
Obesity in Chicago Children
(CLOCC) we are collaborating
on an effort to pilot, test and
deliver a health promotion
program in six Chicago
communities and schools.
Outside the United States,
we support initiatives such as
the Gatorade Schools program
in Brazil, which encourages
good nutrition and physical
activity. In Mexico, we support
a program to construct recre-
ational areas in indigenous
shelters in order to promote
sports in these communities.
Our Mission
We aspire to make PepsiCo
the world’s premier consumer
products company, focused on
convenient foods and
beverages. We seek to produce
healthy financial rewards for
investors as we provide
opportunities for growth and
enrichment to our employees,
our business partners and the
communities in which we
operate. And in everything
we do, we strive to act with
honesty, openness, fairness
and integrity.
Today’s consumers increasingly view their spending decisions as a way to make a
difference in the world. They want to see their values reflected in the products they buy
and their communities strengthened by the businesses they support. At PepsiCo, we
believe we are in a perfect position to meet these needs.
We strive to do better by doing
better
. In delivering on this commitment, we’ve identified three areas where we believe
we can have the most impact: human sustainability, environmental sustainability and
talent sustainability.
Human Sustainability
People need to be nourished in many ways, ranging from what they eat to how they live. We
call this human sustainability, and the areas where we can make the greatest difference are
through the products we offer consumers and through our efforts to encourage consumers to
adopt more active lifestyles. As we pursue these priorities, we tap into the deep expertise and
counsel of our Blue Ribbon Health and Wellness Advisory Board, established to help us
address health and wellness opportunities.
The PepsiCo Smart Spot symbol helps consumers select products such
as Baked! Cheetos, which are lower in calories.
Purpose
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