Papa Johns 2015 Annual Report Download - page 6

J.J. is a hard-working, high-character individual who embodies the
same values as us. He’s a role model for millions of young people
and football fans. As part of our partnership, we will continue to
support J.J.’s foundation – the Justin J. Watt Foundation – which
supports athletic opportunities for middle school students in the
Houston area. This eff ort will further elevate Papa John’s role as
Offi cial Pizza Sponsor of the NFL and Super Bowl 50. These eff orts
have landed Papa John’s at the top of national TV rankings and
made us one of the most recognized brands among avid NFL fans.
Combined with our partnerships with Joe Montana, Peyton Manning,
and others, our advertising campaigns have driven home our story of
“Better Ingredients. Better Pizza.” for tens of millions of people.
Creating More Meaningful
Opportunities for Young People
This summer, we joined the 100,000
Opportunities Initiative, the nation’s
largest employer-led coalition focused
on youth employment. This is a cause we
deeply believe in. In 2015, we hired over
14,000 young men and women, and we
will continue our commitment to help young
people lead others, fi nd fulfi llment and success, and climb the
ladder of opportunity.
There are tens of thousands of stories I could tell. Over the
years, we’ve had countless young people join our team. For
some, Papa John’s helped support them through school. For
others, it’s been a place where they’ve built careers. Meaningful
work benefi ts everyone, and I have watched thousands of
Papa John’s team members rise through our ranks to become
general managers, franchise owners, and executive leaders.
In fact, our company president, Steve Ritchie, started with
Papa John’s as a customer service representative over 20 years
ago. As someone who started out washing dishes at age 15
before graduating to making pizzas, nothing makes me prouder
than to help build future generations of American leadership.
When our team members succeed, Papa John’s succeeds. And
when Papa John’s succeeds, the world improves.
Slice the Bill with Friends
Papa John’s continues to improve the quality of
our digital customer experience, most notably
with a complete revamp of our website. In
2015, digital and mobile channels accounted
for 52 percent of our total U.S. sales,
both delivery and carryout. Papa John’s
already has a solid track record of digital
“fi rsts.” Fifteen years ago, we were
the fi rst commercial pizza chain to
allow system-wide online ordering
in our traditional restaurants. We
were also the fi rst pizza brand
to account for 50 percent of
all sales through digital and
mobile channels.
2009
300
500
700
900
1,100
1,300
1,500
1,700
2010 2011 2012 2013 2014 2015
Ending Store Count
International
635 709
822
959
1,142
1,323
1,505
$0.5
$1.0
$1.5
$2.5
$2.0
2009
20%
25%
25%
30%
35%
40%
45%
50%
55%
2010 2011 2012 2013 2014
Online Sales Mix
Domestic Restaurants
28%
33%
40%
46%
48%
2015
52%
“Better Ingredients. Better Pizza.” for tens of millions of people.
Two legendary quarterbacks, and one legendary
Pizza Maker: Joe Montana, Peyton Manning & Papa John.
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Papa John’s continues to improve the quality of
our digital customer experience, most notably
with a complete revamp of our website. In
2015, digital and mobile channels accounted
for 52 percent of our total U.S. sales,
both delivery and carryout. Papa John’s
already has a solid track record of digital
“fi rsts.” Fifteen years ago, we were
the fi rst commercial pizza chain to
allow system-wide online ordering
in our traditional restaurants. We