Papa Johns 2015 Annual Report Download - page 14

1
PART I
Item 1. Business
General
Papa John’s International, Inc., a Delaware corporation (referred to as the “Company”, “Papa John’s” or
in the first person notations of “we”, “us” and “our”) operates and franchises pizza delivery and carryout
restaurants and, in certain international markets, dine-in and delivery restaurants under the trademark
“Papa John’s”. Papa John’s began operations in 1984. At December 27, 2015, there were 4,893 Papa
John’s restaurants in operation, consisting of 752 Company-owned and 4,141 franchised restaurants
operating domestically in all 50 states and in 39 countries and territories. Our Company-owned
restaurants include 213 restaurants operated under four joint venture arrangements and 45 units in Beijing
and North China.
Papa John’s has defined five reportable segments: domestic Company-owned restaurants, domestic
commissaries (Quality Control Centers), North America franchising, international operations, and “all
other” business units. North America is defined as the United States and Canada. Domestic is defined as
the contiguous United States. International franchisees are defined as all franchise operations outside of
the United States and Canada. See “Management’s Discussion and Analysis of Financial Condition and
Results of Operations” and “Note 20” of “Notes to Consolidated Financial Statements” for financial
information about our segments.
All of our periodic and current reports filed with the Securities and Exchange Commission (the “SEC”)
pursuant to Section 13(a) or 15(d) of the Securities and Exchange Act of 1934, as amended (the
“Exchange Act”), are available, free of charge, through our website located at www.papajohns.com,
including our annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K
and any amendments to those reports. Those documents are available through our website as soon as
reasonably practicable after we electronically file them with the SEC. We also make available free of
charge on our website our Corporate Governance Guidelines, Board Committee Charters, and our Code of
Ethics, which applies to Papa John's directors, officers and employees. Printed copies of such documents
are also available free of charge upon written request to Investor Relations, Papa John’s International,
Inc., P.O. Box 99900, Louisville, KY 40269-0900. You may read and copy any materials filed with the
SEC at the SEC’s Public Reference Room at 100 F Street, NE, Washington, DC 20549. You may obtain
information on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. This
information is also available at www.sec.gov. The references to these website addresses do not constitute
incorporation by reference of the information contained on the websites, which should not be considered
part of this document.
Strategy
Our goal is to build the strongest brand loyalty in the pizza industry. Recognized as a trusted brand and
quality leader in the domestic pizza category, we endeavor to build our brand on a global basis. The key
elements of our strategy include:
High-Quality Menu Offerings. Our menu strategy focuses on the quality of our ingredients. Domestic
Papa John’s restaurants offer high-quality pizza along with side items, including breadsticks,
cheesesticks, chicken poppers and wings, dessert items and canned or bottled beverages. Papa John’s
traditional crust pizza is prepared using fresh dough (never frozen). Papa John’s pizzas are made from a
proprietary blend of wheat flour, 100% real cheese made from mozzarella, fresh-packed pizza sauce made
from vine-ripened tomatoes (not from concentrate) and a proprietary mix of savory spices, and a choice of
high-quality meat and vegetable toppings. Our traditional crust pizza is delivered with a container of our