Papa Johns 1998 Annual Report Download - page 5

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2
“Can
anyone
stoppa the Papa?” asked Time
magazine in a three-page retro-
spective of Papa John’s growth
appearing in the October 26, 1998,
issue. The article goes on to say, “In the
$22 billion pizza industry, in which the
thickness of tomato sauce and the texture
of dough can be all-consuming passions,
the truth these days is that Papa John’s
has been eating everyone else’s lunch.”
Similarly, an in-depth examination of
the pizza industry in the November 9
issue of Fortune magazine proclaimed,
“This Ain’t
No Pizza Party.” How right they were.
1998 saw an escalation of the “Pizza Wars”
between Papa John’s and the world’s largest
pizza chain. Despite shots fired by both sides,
the battle is ultimately won or lost in the
marketplace. Consumers – not the courts –
will decide… and as demonstrated by our
America Discovers
A Better Pizza!