Pandora 2012 Annual Report Download - page 8
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Goals for Fiscal 2013
As we look ahead to fiscal 2013, our primary objective is to continue growing our user
base and listener hours. We have a disruptive service that is growing at a rapid pace.
We have penetrated just over 5% of the domestic radio market and we have our sights
on expanding internationally over time as well.
We expect to continue to invest in product and technology to enhance our playlists and
further improve our user experience, in resources to expand the reach of Pandora’s
service across the full range of connected devices, and in our sales force to continually
expand our ability to monetize Pandora’s growing usage. We are focused on
continuing to innovate for our advertising partners, providing them with highly
effective ad products across each of our channels.
As the use of mobile devices proliferates and mobile advertising continues to grow, we
believe Pandora is uniquely positioned to benefit from these market dynamics as we
have been early to market in selling mobile ads and cross-platform solutions. We
know more about our listener base, cross-platform advertising and redefining radio
than we did when Pandora was founded, but we have only just begun. We have a large
market opportunity and have established an enviable market position. We are
investing in our growth and we are excited about our future. We extend a big thumbs
up to our users, our advertising partners and to our shareholders for your support and
encouragement in our first year as a public company. We look forward to redefining
the future of radio together.
Very truly,
Joe Kennedy
Chairman and CEO
Pandora Media, Inc.