Overstock.com 2012 Annual Report Download - page 11
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Table of Contents
terms of our agreements with these ecommerce marketplace retailers, the retailers typically earn a fee that is a percentage of the selling price of the orders
they send us. Revenue generated from these ecommerce marketplace channels is included in either direct or fulfillment partner revenue, depending on
whether the product is shipped from our warehouses or from a fulfillment partner. Ecommerce marketplace channels were approximately 1% of our
2012 total net revenues.
We operate an online car listing service as part of our Website. The car listing service allows sellers to list vehicles for sale and allows buyers to
review vehicle descriptions and post offers to purchase, and provides the means for prospective purchasers to contact sellers for further information and
negotiations on the purchase of an advertised vehicle. We also earn advertisement revenue derived from our cars business. Revenue from the cars
businesses is included in the fulfillment partner segment on a net basis. Revenue from our other businesses is less than 1% of total net revenues.
To date, we have not entered into contracts with manufacturers or other suppliers that guarantee the availability of merchandise for a set duration.
Our manufacturer and supplier relationships are based on historical experience with manufacturers and other suppliers and do not obligate or entitle us
to receive merchandise on a long-term or short-term basis. In our direct business, we purchase the products from manufacturers or other suppliers using
standard purchase orders. Generally, suppliers do not control the terms under which products are sold through our Website.
Our Website Shopping section is organized into 21 main product lines: For the Home, Furniture, Bedding & Bath, Clothing & Shoes, Electronics,
Jewelry, Watches, Sports and Outdoors, Books Media Music & Games, Luggage, Worldstock Fair Trade, Health & Beauty, Baby, Crafts & Sewing,
Office, Gifts & Flowers, Toys & Hobbies, Pets, Main Street Revolution, Emergency Preparedness, and As Seen on TV. Worldstock Fair Trade is our
socially-responsible, online marketplace through which artisans in the United States and around the world can sell their products and gain access to a
broader market. We have specialty departments, such as Main Street Revolution, which is a marketplace that enables small businesses to offer their
products to a mass audience by selling on our websites. From time to time, as the number of products and product categories change, we may
reorganize our departments and/or categories to better reflect our current product offerings.
For the years ended December 31, 2012, 2011 and 2010, the percentages of gross revenues contributed by similar classes of products were as
follows:
3
Home and garden(1) 66% 58% 55%
Jewelry, watches, clothing and accessories 16% 20% 23%
BMMG, electronics and computers 6% 10% 11%
Other 12% 12% 11%
Total 100% 100% 100%
(1) Home and garden includes home décor, bedding, bath, furniture, housewares, garden, patio and other related products.