Orbitz 2010 Annual Report Download - page 5

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We have taken significant steps to improve the value proposition for customers who book on Orbitz. We
launched Orbitz Price Assurance
SM
for airline tickets in 2008 and for hotel stays in 2009. Through Orbitz Price
Assurance
SM
, if the price drops for an airline ticket or hotel stay booked on Orbitz and another customer
subsequently books the same airline ticket or hotel stay on Orbitz for a lower price, we will automatically
send the customer a cash refund for the difference up to $250 for airline tickets and up to $500 for hotel stays.
Additionally, in 2009, we eliminated booking fees on most flights, significantly reduced booking fees on hotels
and removed our hotel change and cancellation fees. We also introduced Total Price hotel search results,
making Orbitz the only major online travel company that shows base rate, taxes and fees, and total price per
night upfront on the initial search results page, improving the price transparency for consumers searching for
hotels.
CheapTickets
Our CheapTickets website (www.cheaptickets.com) is a leading U.S. travel website that focuses on value-
conscious customers. CheapTickets offers customers the ability to book an array of travel products and
services from numerous suppliers on a stand-alone basis or as part of a dynamic vacation package, including
airline tickets, hotel rooms, car rentals, cruises, travel insurance and destination services. CheapTickets also
offers value-oriented promotions such as Cheap of the Week, in which special travel offers are updated on a
weekly basis to provide customers with additional value.
The Away Network
The Away Network is a series of travel content websites that includes Away.com (www.away.com), Trip.com
(www.trip.com), GORP.com (www.gorp.com), GORPTravel.com (www.gorptravel.com) and Lodging.com
(www.lodging.com). The Away Network also hosts, maintains and develops outsideonline.com, pursuant to an
agreement with Mariah Media, Inc., the publishers of Outside magazine. The Away Network provides travel
inspiration, trip ideas, travel planning tools and destination content for travelers seeking information regarding
specific travel interests such as adventure, family or romance trips. Supported by advertising sales and sponsorships,
The Away Network provides a blend of professionally-edited articles, features, micro-sites and consumer-driven
reviews. These websites also provide search capabilities for users who want to find travel choices online as well as
contact information for a number of leading tour operators.
Orbitz for Business
Orbitz for Business (www.orbitzforbusiness.com) is a full-service global travel management company that
provides online booking and call center support to a broad array of organizations, ranging from small
businesses to Fortune 500 companies. Orbitz for Business leverages our technology, customized for corporate
travelers, and provides consolidated reporting, active travel policy management and proactive customer care
tools. In addition to its online booking capabilities, Orbitz for Business also offers integrated expense
management tools and meeting management services.
ebookers
ebookers (www.ebookers.com) offers customers the ability to book an array of travel products and
services through websites in Austria, Belgium, Denmark, Finland, France, Germany, Ireland, the Netherlands,
Norway, Sweden, Switzerland and the U.K. Customers can book travel products and services on a stand-alone
basis or as part of a dynamic vacation package, including airline tickets, hotel rooms, car rentals and travel
insurance. In addition to the ebookers websites, customers may also book travel through our call centers.
HotelClub
HotelClub (www.hotelclub.com), Accomline (www.accomline.com) and Asia-hotels (www.asiahotels.com)
are hotel-only websites that offer customers the opportunity to book hotel stays in over 130 countries. Our
RatesToGo website (www.ratestogo.com) offers customers the opportunity to book hotel stays at last-minute
discounts up to four weeks in advance. On this website, customers can book hotel stays in over 80 countries.
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