Olympus 2007 Annual Report Download - page 9

in shipments of digital cameras compared with fis-
in shipments of digital cameras compared with fis-
cal 2007. In digital SLR cameras, Olympus will
cal 2007. In digital SLR cameras, Olympus will
enhance its market presence by releasing three new
enhance its market presence by releasing three new
models with the aim of capturing top market-share
models with the aim of capturing top market-share
in the near future.
in the near future.
Medical Systems Business:
Working for Advances
in Endoscope Technology
> Sales rose steadily in the Medical Systems Business
> Sales rose steadily in the Medical Systems Business
owing to global expansion of the markets for endo-
owing to global expansion of the markets for endo-
surgery and endotherapy products, as well as to
surgery and endotherapy products, as well as to
contributions from new products.
contributions from new products.
Developing minimally invasive products designed
Developing minimally invasive products designed
to support the early detection and treatment of can-
to support the early detection and treatment of can-
cer, which is consistently a leading cause of death
cer, which is consistently a leading cause of death
in Europe, the United States and Japan, is one of
in Europe, the United States and Japan, is one of
the leading priorities of Olympus’ Medical Systems
the leading priorities of Olympus’ Medical Systems
Business. Leveraging its data-collecting abilities
Business. Leveraging its data-collecting abilities
and development strengths as the leading provider
and development strengths as the leading provider
of endoscopes, Olympus consistently devises new
of endoscopes, Olympus consistently devises new
technologies ahead of competitors. We will push
technologies ahead of competitors. We will push
vigorously ahead to bring new products and tech-
vigorously ahead to bring new products and tech-
nologies to BRIC nations and Asian countries, where
nologies to BRIC nations and Asian countries, where
substantial market growth is expected.
substantial market growth is expected.
F i r s t , O l y m p u s c o n c e n t r a t e d m a n a g e m e n t
First, Olympus concentrated management
resources in products that leverage its core compe-
resources in products that leverage its core compe-
tencies in Opto-Digital Technology—digital single-
tencies in Opto-Digital Technology—digital single-
lens reflex (SLR) cameras, digital compact cameras
lens reflex (SLR) cameras, digital compact cameras
and optical components—in order to differentiate
and optical components—in order to differentiate
them from competitors. In digital SLR cameras, a
them from competitors. In digital SLR cameras, a
high-profit product expected to see market expan-
high-profit product expected to see market expan-
sion, Olympus actively pushed ahead with product
sion, Olympus actively pushed ahead with product
development. In digital compact cameras, Olympus
development. In digital compact cameras, Olympus
launched sales of stylish models with distinguishing
launched sales of stylish models with distinguishing
functions, while its products retained a competitive
functions, while its products retained a competitive
advantage in an overall market that continues to
advantage in an overall market that continues to
see declining sales prices. In the business of exter-
see declining sales prices. In the business of exter-
nal sales of optical components, a business that
nal sales of optical components, a business that
we have marked for focused cultivation, Olympus
we have marked for focused cultivation, Olympus
achieved sales growth centered on digital camera
achieved sales growth centered on digital camera
lens barrels.
lens barrels.
Second, we proceeded with the establishment of
Second, we proceeded with the establishment of
both product and operational platforms. This led to
both product and operational platforms. This led to
significant improvement in operational efficiency,
significant improvement in operational efficiency,
enabling the sharing of major key device units and
enabling the sharing of major key device units and
production molds.
production molds.
Moreover, clearly indicating to employees a plan
Moreover, clearly indicating to employees a plan
for the future expansion of the Imaging Systems
for the future expansion of the Imaging Systems
Business raised employee awareness and motiva-
Business raised employee awareness and motiva-
tion, serving as a major driving force for reforms.
tion, serving as a major driving force for reforms.
In the fiscal year ending March 31, 2008, we
In the fiscal year ending March 31, 2008, we
aim to further entrench results from these reforms
aim to further entrench results from these reforms
and continue to increase sales in the Imaging
and continue to increase sales in the Imaging
Systems Business. Our plan calls for a 20% increase
Systems Business. Our plan calls for a 20% increase
564,343
633,622
813,538
978,127
1,061,786
62,346 62,997
23,153
62,523
98,729
28,564
47,799
24,348
33,564
-11,827
03 04 05 06 07 03 04 05 06 07
Net income (loss)Operating income
Net Sales
(Millions of yen)
Operating Income / Net Income (Loss)
(Millions of yen)
OLYMPUS 2007 7
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