Olympus 2007 Annual Report Download - page 5

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Photograph: Mitsuaki Iwago;
shot with the Olympus E-1,
Zuiko Digital ED 50–200mm,
F9.0, 1/500sec.
E-510
E-1
Olympus is bolstering the development of digital single-lens reflex
(SLR) cameras in a bid to establish a solid market position. We
followed the April 2007 launch of the E-410 with the release of
the E-510 and the E-1 successor model, while also expanding
our development of interchangeable lenses. E-Series cameras are
based on a product concept of “delivering the ultimate image
quality in all models.” Equipped with the same image capturing
technology as well as the Full-Time Live View function, each model
in the E-Series embodies the pursuit of meticulous detail. The E-410
is distinguished by its ultra-compact size and ultra-light weight
for go-anywhere mobility; the E-510 offers multiple functions and
enhanced features such as an image stabilizer function; while the
E-1 successor model features the high reliability and performance
required for professional use.
Olympus supports the World Wide Fund for Nature (WWF)
Japan, the environmental conservation organization. On its Web
site, Olympus is sounding the alarm about global warming by
featuring high-resolution digital photographs that show current
conditions around the world. Olympus also uses such photographs
in the production of calendars, proceeds from which are donated
to WWF Japan.
OLYMPUS 2007 3
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