O'Reilly Auto Parts 2004 Annual Report Download - page 5

Download and view the complete annual report

Please find page 5 of the 2004 O'Reilly Auto Parts annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 56

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56

We continue to emphasize that everything we do as O’Reilly team members should be to live by the
values of our Company’s culture. The same values that the 11 original team members approached their
jobs with everyday, the same values that have made us the successful company that we are today.
We are confident in our aggressive approach to the market and feel that despite swings on a short-term
basis, the fundamentals in the industry continue to be very strong. The number and average age of
cars on the road and miles driven continue to increase. As the population of vehicles entering prime
repair age continues to grow, these factors will continue to support the strength of the automotive
aftermarket over time. Team O’Reilly continues to be intensely focused on merchandising and operational
improvements to ensure exceptional customer service, which is our number one priority. As our advertising
and promotional programs continue driving stronger store traffic, our professional, well trained team
members will deliver strong sales. Our stores have never looked better and our commitment to provide
great customer service is as strong as ever. On all fronts, our sales team has never been more focused
on growing market share.
We look back on 2004 pleased with our accomplishments and look forward to 2005 with excitement.
We will continue to live the O’Reilly Culture and do the things that have made us one of the top
companies in the automotive aftermarket. We would like to thank our shareholders and customers for
your continued confidence and support and we would like to thank our team members for your hard
work everyday. Together we will continue to succeed in our mission of making O’Reilly Automotive
the dominant supplier of auto parts in our market areas.
David O’Reilly
Chairman of the Board
2004 ANNUAL REPORT 3