North Face 2005 Annual Report Download - page 6

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Future (Percent of revenues)Today (Percent of revenues)
Transforming
Our Business Mix
Our heritage coali-
tions arecomprised
of many brands that
are leaders in their
categories. They are
strong, stable busi-
nesses that provide
VF with healthy cash
flow and profits.
Our lifestyle coali-
tions, which include
anumber of brands
acquired over the
past several years,
have very strong
potential for growth.
These brands speak
to our consumers’
aspirations, activities
and lifestyles.
Percent of 2005 revenues by coalition*
VF Corporation 2005 Annual Report
VF Corporation
42%
Wrangler, Wrangler Hero, Lee, Riders, Rustler, Timber Creek by
Wrangler, Wrangler Rugged Wear, Riggs Workwear by Wrangler,
Wrangler 47, Aura from the Women at Wrangler, 20X, Chic,
Gitano, Brittania, Hero by Wrangler, H.I.S, Maverick, Old Axe
10%
12%
13%
22%
The North Face, JanSport, Eastpak, Vans, Reef, Napapijri, Kipling
Vanity Fair, Lily of France, Vassarette, Bestform, Curvation,
Lou, Bolero, Gemma, Intima Cherry, Belcor, Variance, Majestic
Lee Sport, CSA, Red Kap, Bulwark, The Force, Chef
Designs, Wrangler Hero, Lee, VF Imagewear, E. Magrath
Nautica, John Varvatos, Kipling (U.S.)
*Other: 1%
08 09
60%
30%
70%
40%
Outdoor
Sportswear
Lifestyle Coalitions
Jeanswear
Intimates
Imagewear
Heritage Coalitions
Lifestyle Coalitions
Heritage Coalitions
Sportswear
Jeanswear
Outdoor
Intimates
Imagewear