North Face 2005 Annual Report Download - page 12

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VF Corporation 2005 Annual Report
20 21
In 2005 we made an
addition to our list of
strategic “growth drivers”:
to expand our direct-
to-consumer business.
We’ll be growing our
base of branded retail
stores to showcase
our strongest lifestyle
brands and interact more
directly with consumers.
Eric Wiseman
Executive Vice President,
Global Brands
How is VF responding
to consolidation
among retailers?
By having powerful
must have” brands and
by investing in customer
teams that are focused
on our most important
retail partners.
“
VF Growth Drivers
Build MoreGrowing Lifestyle Brands
focus: younger and morefemale
Expand our Share with Winning Customers
focus: new cross-coalition customer team organization
Stretch our Brands & Customers to New Geographies
focus: rapidly-expanding economies, including the Far East
Expand our Direct-to-Consumer Business
focus: owned mono-brand retail stores and e:commerce
Fuel the Growth
focus: leverage VF supply chain capabilities
Build New Growth Enablers
focus: leadership development