Nintendo 2008 Annual Report Download - page 7

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Satoru I wat a
Pre s ident
Nintendo Co., Ltd.
Message from the President
Throughout its history in the home entertainment arena, Nintendo has created unique hardware
and software as one integrated entertainment product, with software being the primary driver.
Nintendo has focused its basic strategy on expanding the worldwide gaming audience. To achieve
this, Nintendo is encouraging as many people as possible around the world, through its unique
hardware and software offerings, to experience and enjoy video game entertainment, regardless
of their age, gender, language, cultural background or gaming experience.
Nintendo’s first hardware launch in support of the basic strategy “Gaming Population Expansion“
was a hand-held device, Nintendo DS, which allows users to play intuitively. To drive this platform,
Nintendo introduced a new software lineup, Touch! Generations, which expands the definition of
video games and appeals not only to traditional gamers but also to inexperienced gamers. In the
future, Nintendo plans to leverage various uses of the Nintendo DS system, such as playing in
public places, and to take advantage of the high market penetration of the device.
Nintendo took another step toward expanding the worldwide gaming population by launching an
unprecedented video game console called Wii. Since its launch, Wii has been changing the
definition of the home video game console significantly. Nintendo has been making efforts to
promote Wii by developing compelling software which takes advantage of intuitive play controls
enabled by its Wii Remote and other dedicated user interfaces, in addition to the conventional
controller functions, and by enriching the Wii software library that can be enjoyed by anyone from
novice to veteran gamers. We will try to further expand the ability for Wii to make our daily lives
more convenient and fun by continuously making brand new offerings such as Wii Fit, which can
be easily used by the entire family to monitor elements of their physical condition in an enjoyable
manner, and by encouraging the Wii’s connection to the Internet.
Nintendo has positioned Nintendo DS as “a machine that enriches the owner’s daily life“ with
various types of offerings which enhance our customers’ daily lives. Wii has been positioned as “a
machine that puts smiles on surrounding people’s faces“ and promotes positive and fun
interaction among the entire family. We will face new and unique challenges to make these
machines more relevant to each member of the family, as Nintendo continues to pursue the
“Gaming Population Expansion“ into the future.