Nintendo 2006 Annual Report Download - page 4

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Please find page 4 of the 2006 Nintendo annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Over the past two decades, the video game industry has grown into a respected
entertainment medium, with annual sales rivaling box office receipts for the movie
industry. Nintendo continues to create unique software- driven entertainment by
ensuring that our hardware and software are created with only one goal in mind,
an enjoyable playing experience for all. This mindset has enabled Nintendo to create
products and characters beloved by people around the world.
The video game industry has grown tremendously, but market expansion efforts have
stalled because the development of games that are more complex and graphically
intense has been the focus of game companies for too long. Declining game software
sales in the North American market last year illustrate that this slowing of game sales
is now problematic outside the Japanese market as well.
With these circumstances in mind, Nintendo has implemented a strategy which
encourages people around the world to play video games regardless of their age,
gender or cultural background. Our goal is to expand the gaming population.
The first tangible product that comes from this strategic direction is the Nintendo DS,
which employs unique features like dual-screens, a touch-screen, wireless communication
and voice recognition technology to take gaming in a new direction. On the software
front, Nintendo has created dedicated game titles, under the heading “Touch!
Generations“, which give veteran game players fresh gaming experiences while
allowing those who have never played video games to easily enjoy the experience.
Message from the President