Nikon 2016 Annual Report Download - page 33

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Digital SLR camera D500 Advanced camera–interchangeable lens
type Nikon 1 J5
Compact digital camera COOLPIX B500
In August 2015, we established a Global Marketing Strategy Department in Singapore. The aim is to respond
rapidly to changes in the market and bring about timely marketing communications by transferring and centralizing
global marketing functions in Singapore, as it is a global business base and has access to a diversied workforce.
Already the move is bearing the expected fruits.
Q Please tell us about your business policies for the scal year ending March 31, 2017.
In addition to the ongoing severe market environment, the suppliers of parts for a wide range of Nikon products,
including digital cameras–interchangeable lens type and compact digital cameras, were affected by the 2016
Kumamoto Earthquake, which has hampered production and sales. Giving priority to the manufacturing of highly
protable middle and high-end digital SLR cameras, we will focus on recovering from that situation.
We are in a difcult environment and have also seen the challenges of exposure to diverse risk, including on this
occasion procurement aspects. We will again review our overall operational processes including development and
production and build a more robust business structure.
The Imaging Products Business currently provides the backbone of the Nikon Group’s revenue base. I therefore
think it is necessary to improve the issues we are facing at an early stage and strengthen the Imaging Business
Unit’s protability base. While compensating through M&As and alliances for those elds in which Nikon’s technologies
will not be sufcient, if we were able to top up with value-added products and businesses, it would probably become
a notably different Imaging Business Unit to what it has been up to now. Breaking out of our current shell, we will
aim to make a fresh start, united as one, in an Imaging Business Unit that boldly faces challenges.
Overview of Divisions and Business Units
31
NIKON REPORT 2016
BUSINESS PERFORMANCE