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For the very reason that we are in a harsh business
environment, we are once again reviewing our overall
operational processes and building a more robust
Imaging Business Unit.
Nobuyoshi Gokyu
Senior Vice President
General Manager of Imaging Business Unit
Message
Q How would you summarize the scal year ended March 31, 2016?
The environment in each of the markets for digital cameras–interchangeable lens type, interchangeable lenses,
and compact digital cameras remained harsh, and their markets shrank compared with the previous scal year.
The number of units sold by the Company in all three genres decreased year on year, with the result that net sales
decreased 11% from the previous scal year to ¥520.4 billion. Negatively impacted by the decrease in sales and
also by the appreciation of the yen, operating income fell 19% year on year to ¥45.7 billion.
The result from the year-end shopping season—the biggest of the year—was sluggish and there was also an
impact resulting from the new D500, the launch of which was postponed in order to rst secure sufcient quantities
as we received a level of orders that had exceeded our expectations.
However, we were still able to secure an operating income ratio of 8.8%. If the exchange rate uctuations are
omitted, this was at a level almost unchanged from the previous scal year. With regard to the D500 launch
postponement, the problem was that we were unable to grasp adequately the level of demand.
Q Please tell us about the progress made with the measures under the Medium-Term
Management Plan.
With regard to Customer Relationship Management (CRM), we have been collecting and consolidating sales perfor-
mance data accumulated over the past 10 years. In addition, we are promoting initiatives that will encourage cus-
tomers’ willingness to make a purchase. Not only supplying information on new products as previously, we will carry
out more active approaches, such as recommending by customer the most suitable lens and accessories in con-
junction with new products.
With regard to further tapping into and developing emerging economies, we conducted reviews of our strategies
by region. Due to falls in resource prices in recent years, the economic situation in Russia, Brazil, Indonesia, and
other countries where growth is expected has been unfavorable, and growth in the Middle East has come to a standstill.
In contrast, there are also countries, such as India, where demand for digital SLR cameras has increased year on
year, so we are prioritizing depending on the region. We are reviewing and planning to optimize our initiatives in both
the large-scale European and U.S. markets and in emerging economies.
Imaging Business Unit
IMAGING PRODUCTS BUSINESS
30 NIKON REPORT 2016