NEC 2008 Annual Report Download - page 26

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







(Including Intersegment Sales)
(Billion ¥)



In fiscal 2008, the year ended March 31, 2008, sales
in the Mobile/Personal Solutions business declined
10% year on year to ¥872.9 billion. The major rea-
sons behind the decline were the sale of the Euro-
pean consumer PC business, and the termination
of the overseas mobile handset business in the
previous fiscal year. Operating profitability, how-
ever, improved sharply by ¥56.7 billion year on year
to operating income of ¥23.2 billion. This return to
profitability was largely attributable to efforts to
terminate the unprofitable overseas mobile hand-
set business.



During the fiscal year, NEC gave top priority to
strengthening the earnings base in the mobile ter-
minals area. To achieve better results, we concen-
trated our business resources on supplying products
to NTT DOCOMO, Inc.
Targeting a rebound in shipment growth in Japan,
NEC strengthened its product capabilities by
improving mobile handset design and usability.
Among the new handsets introduced were the
N905i, which has a 5.2 megapixel camera and
“one-seg” terrestrial digital broadcast reception
capability; the N705i, created in collaboration with
a famous designer consumer electronics brand;
500
1,000
1,500
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