NEC 2008 Annual Report Download - page 11

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


 I believe that the most important way for us to make the NEC group more cohesive and bring
out even more of the strengths of our employees than before is to encourage employees to aim
higher, envision NEC’s future, and have the ambition to realize that vision. To this end, the NEC
Group Core Values outline company strengths and values that NEC employees should treasure.
These Values comprise the four elements of “Passion for Innovation,” “Self-help,” “Collaboration,”
and “Better Products, Better Services.” Ever since its founding in 1899, NEC has pursued customer
satisfaction based on a “Passion for Innovation” and the corporate slogan “Better Products, Better
Services.” In this process, we constantly aim to provide even better products and services to
customers without becoming complacent even if they are already the best at the time. To achieve
this, we have emphasized the principle of “Self-help” while fostering a corporate culture of team-
work. This is essential to realizing the NEC Group Vision 2017 and our corporate philosophy.
Because we aim to expand our businesses globally, it is essential for us to sufficiently share
a common set of values with employees of overseas subsidiaries. The NEC Group Core Values
reflect the need to clearly put in writing what has always been tacitly acknowledged.
Guided by our newly formulated vision and values, I want every employee to reaffirm NEC’s
strengths, as we aim to become a truly global company that takes the initiative to transform
itself with a healthy sense of urgency.




 Companies owe their existence to capital provided by shareholders, and so we regard generating
returns on this capital in the form of net income as a top priority. Based on this thinking, we are putting
emphasis on ROE (Return on Equity). I believe that an ROE of around 15% is necessary to be a truly
global company. However, our first step will be to achieve an ROE of 10% over the medium term.
In order to boost net income and achieve this goal, we must first and foremost increase
operating income. This, in turn, means that we must grow sales.

Our most important goal is to achieve growth globally. In parallel, we hope to contribute to
society by realizing “an information society friendly to humans and the earth.” We aim to achieve
these goals leveraging the power of innovation. The continued support and understanding of all
stakeholders will also be essential. (June 2008)