Mitsubishi 2002 Annual Report Download - page 32

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30
value proposition, which com-
bines ample storage space with a
simple, clean, basic design–
touched off by innovations such
as a space-freeing central instru-
ments panel. It offers top-level
collision safety within the mini car
class, plus racy, fun handling—all
for a reasonable price.
In January 2002, MMC launched
the
LANCER EVOLUTION
VII GT-
A
, the first model within the series
to be fitted with an automatic trans-
mission. This move has helped to
extend the appeal of the
LANCER
EVOLUTION
series beyond motor
sports enthusiasts to include a
broad range of customers seeking a sportier drive. Two sporty, limited-edition vehicles were
also released around the same time—a Sports Edition of the
LANCER CEDIA WAGON
with
special interior trim, and an Active Gear version of the
AIRTREK
with more European-styled
exterior and interior fittings designed to give it a tougher, more sporty image.
In May 2002, MMC released several upgraded models within the
LANCER
series, as well
as new versions of the
CHARIOT GRANDIS
and
DION
minivans. The new additions to the
LANCER
series comprised new versions of the
LANCER CEDIA WAGON
and
LANCER
CEDIA
, plus two special limited editions—the
LANCER CEDIA WAGON Sports Edition II
and
the
LANCER CEDIA Sports Edition
. The
LANCER CEDIA WAGON Sports Edition II
added
new features to the original
Sports Edition
, first released in January 2001, such as a steering
wheel-mounted gearshift and the option of four-wheel drive. The
LANCER CEDIA
Sports
Edition
offered a variety of upgraded fittings within the same reasonable value package.
The new version of the
CHARIOT GRANDIS
, a spacious minivan with three rows of
seats, featured improved external styling and various upgraded features. This followed
another feature upgrade and price adjustment to the model in October 2001.
The new versions of the
DION
, an extended station wagon with three rows of seats
capable of carrying seven people, offered a considerably enhanced choice of either a
1.8-liter GDI (gasoline direct injection) turbo engine or a 2.0-liter GDI engine, the latter
featuring a continuously variable transmission.
In June 2002, MMC added an upgraded “
LYRA-E
” low-emission version to the range
of
MINICA-VAN
, a mini car for commercial use. This new version has been certified as
being compliant with stringent new exhaust-emission regulations issued by Japan’s Min-