Mitsubishi 2002 Annual Report Download - page 23

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21
ment, production, sales and external suppliers—ensured
a fast, smooth process. Fourth, strict implementation of
the Quality Gate system ensured that stringent quality
appraisals were made at each stage. Together, these
positive changes produced an attractive new car of high
quality in record time.
(Launched in Japan in October 2001)
New CANTER and CANTER GUTS truck models
In June 2002, MMC introduced the first model changes
in over eight years to the
CANTER
and
CANTER GUTS
trucks. The development concept, called “Global Fit,”
expressed the move to revamp both models to world-
class standards. The new models are positioned in the
light-duty truck category, which can carry a maximum
load intermediate in weight between mini trucks and the
medium/large-duty truck classes. They target both indi-
vidual and corporate users, although the 1.5-ton (load
capacity)
CANTER GUTS
model tends to have a larger
proportion of individual customers while the 2.0-ton (load
capacity)
CANTER
model is used more by corporate
users for business.
The new
CANTER
and
CANTER GUTS
models fea-
ture more spacious cabins, as well as the world’s first
dash-mounted shift in a cab-over truck, which permits
greater comfort and movement within the cabin. Wider
doors and a higher roof deliver outstanding driver cabin
access. In addition, the models incorporate improved
safety and environmental features, all of which makes
them truly world-class.
Since the original introduction of the T720
CANTER
to Japan in 1963, the model has been the first to intro-
duce various innovations to the light-duty truck class,
including ultra-low floors and wide driver cabins. The
early anticipation and commercialization of light-duty
truck user needs through a longstanding technical de-
velopment program has helped to garner a strong base
of support over the years. Awareness of the
CANTER
brand has grown, first in Japan and later in overseas
markets, based on its high load capacity, excellent du-
rability, and first-class reliability. Today, the
CANTER
is
sold in over 100 countries around the world, making it
one of MMC’s most international products.
(Launched in Japan in June 2002)