Mercury Insurance 2007 Annual Report Download - page 4

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2 MERCURYNOW 2007
CONTENTS
LEADERSHIP
8 Keep it Coming!
A few words from Gabriel Tirador,
Mercury’s CEO
TECHNOLOGY
20 Mercury Unveils
MercuryFirst
A look at how this web-based agency
integration tool streamlines operations
FEATURE
30 When it Comes to
Customer Service, is
Enough Really Enough?
How Mercury is raising the bar in
customer service
GUIDANCE
36 A Guide for How to Choose
the Right Insurance Company
for You
Our experts answer your questions
MONEY/INVESTING
16 At a Glance
Mercury as a solid investment
29 Money Matters
A look at how far Mercury has traveled
37 Financial Highlights
2007 – the year in review
INSIDE MERCURY
4 Directors and Officers
Our list of who’s who
38 Products by State
Mercury serves 13 states
throughout the U.S.
EDITORIAL
6 Critic’s Corner
Past annuals revisited
14 Customer Testimonials
What our customers are saying about us
26 Its Good to Know
Youve got a Friend
An editorial on personal service
MERCURY GENERAL CORPORATION ANNUAL REPORT 2007
8
Keep it Coming!
A few words with
CEO, Gabriel Tirador
39
Financials
Ten Year Summary
and more
6
Critic’s Corner
Revisiting past
Annuals