Mercedes 2006 Annual Report Download - page 40
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January
DaimlerChrysler presents newmanagement model.
The new management model is designed to promote the Group’s
ongoing integration, to focus its business on coreprocesses,
and to foster collaboration within the Group. The goal is to create
alean structurewithoptimized and stable processes, allowing
DaimlerChrysler toachieveits full potential.
February
Startof financial services for Fuso.
With the foundation of Fuso Financial in Japan, the Financial
Services division extends its activities in the field of financing
commercial vehicles in Asia. The new unit supports the sale of
trucks and buses of the Mitsubishi Fuso brand throughout Japan.
March
Focus on the smart fortwo.
The Board of Management decides on a package of measures
designed to give the smart brand sustained success and profit-
ability. This includes discontinuing production of the smart forfour
and integrating smart into the Mercedes-Benz organization.
The new smart fortwo will be launched in 2007.
April
Launchof the newSprinter.
The newSprinter van features numerous technical innovations.
It combines appealing design with excellent functionality and
extremelyhigh levels of safety and comfort.
DaimlerChrysler plans tosell 7.5% of the shares in EADS.
After receiving the approval of the Supervisory Board, the Board
of Management initiates all the necessary measures to dispose
of 7.5% of the shares in the European Aeronautic Defence and
Space Company (EADS) by means of a forward sales agreement.
The shares aresold in January2007.
May
Opening of new Mercedes-Benz Museum.
The newMercedes-Benz Museum in Stuttgart-Untertürkheim is
the biggest automobile brand museum in the world and an
architectural highlight. Together with the adjacent Mercedes-Benz
Center, it forms an exciting ensemble in which visitors can
experience the fascination of the Mercedes-Benz brand.
June
Launch of the Dodge brand in Europe.
With its distinctive design and SUV-like shape, the Dodge Caliber
is the first Dodge-branded vehicle on the European market. It will
be followed by additional models such as the Dodge Nitro in 2007.
24
Important Events in 2006
The new Mercedes-Benz Museum in Stuttgart-Untertürkheim Production of the Mercedes-Benz E-Class in the new plant in Beijing