Mercedes 2006 Annual Report Download - page 117

Sustainability | Sustainability at DaimlerChrysler | 101
Publication of first integrated report. Annual reporting forms a
key component of sustainability management. In 2006, Daimler-
Chrysler published an integrated sustainability report for the first
time ever. Entitled “360 DEGREES”, it was the successor
to the Environmental Report and the Social Responsibility Report.
Our sustainability reporting thus rests on three pillars:
– The report “360 DEGREES – MAGAZINE on Sustainability 2006”
offers readers a journalistic treatment of selected topics.
– The report “360 DEGREES – FACTS on Sustainability 2006”
uses data and statistics to provide an overview of the
company’s sustainability activities in the past financial year.
– In addition, the company’s website offers further information
that completes those reports’ coverage of this topic.
The report “360 DEGREES – FACTS on Sustainability 2006” and
DaimlerChrysler’s presentation of sustainability on the Internet
take their lead from the guidelines of the Global Reporting Initiative
(GRI). These guidelines provide interested parties with a portrait
of our companies’ achievements in the area of sustainability that is
not only transparent, but also provides a sound framework for
comparison.
Other activities and goals related to sustainability. In the 2006
financial year, DaimlerChrysler increased its involvement in
non-financial reporting through its membership of the Global
Reporting Initiative as an “organizational stakeholder”.
Our efforts to organize our business operations in accordance with
various aspects of sustainability were also honored by external
assessments of our performance in 2006. DaimlerChrysler shares
continue to be included in the globally renowned Dow Jones
Sustainability Index (DJSI) – one of the world’s most important
sustainability indices. DaimlerChrysler shares are also included
in the Dow Jones STOXX Sustainability Index, which reflects the
share-price performance of European companies with a particular
commitment to sustainability. In addition, DaimlerChrysler
is also listed in other ratings and indices such as Oekom, Vigeo
and AccountAbility. We continue to pursue the goal of further
improving our performance with regard to sustainability. We are
convinced that our efforts will be reflected in the relevant
sustainability ratings and rankings.
Furthermore, DaimlerChrysler has defined targets and measures
in order to further strengthen its commitment to the model of
sustainable business operations. These include targets regarding
climate protection and air purity, the assessment of environmental
management systems, the improvement of service quality
and continued education and training programs for the employees.
This will ensure long-term competitiveness in this era of
demographic change and will help us in our fight against HIV/AIDS.
More information on sustainability can be found in the
following chapters of the annual report as well as in the reports
“360 DEGREES – MAGAZINE on Sustainability 2006” and
“360 DEGREES – FACTS on Sustainability 2006” and on our
website at www.daimlerchrysler.com/sustainability.
Sustainability is based on long-term economic success;
it gives due consideration to social aspects at the company and
in the community, as well as to environmental concerns.