Memorex 2006 Annual Report Download - page 7

{5} Imation Annual Report
Imation Ultrium, 9840 and 9940
Tape Cartridges
Imation’s strong portfolio
of brands
IMATION BRAND STRENGTH – A LEGACY OF INNOVATION
After just 10 years in the market, Imation has established itself as a trusted brand
worldwide, making inroads into consumer markets as we build from our IT and data
center heritage. While our name may be relatively new, Imation’s market leadership
and brand strength are backed by technology excellence and product innovation in
delivering removable data storage solutions for businesses across the entire enter-
prise, from laptop and desktop to data center. Proof positive is the fact that 95 of
the top Fortune 100 companies use Imation media to protect their business data.
IMATION’S BROAD PORTFOLIO OF BUSINESS PRODUCTS
Our magnetic tape storage products span entry-level, mid-range and data center
environments, where Imation remains the global share leader in magnetic tape
cartridges. Our highly sophisticated technologies in advanced metal particulate
tape coating, servo-writing, cartridge design and advanced tape-coating systems
are the foundation for our leadership position.
We also offer a complete line of recordable optical CDs and DVDs for business
and consumer use. As the new, higher capacity “blue laser” optical media emerges,
Imation is at the forefront of this technology evolution. Unlike standard DVD media
that use red laser technology, high-definition DVD media use state-of-the-art,
blue violet laser technology. Imation is the only company in the Americas capable
of manufacturing these new high-definition optical recording formats of Blu-ray
and HD DVD discs.
To harness the opportunities for USB flash drives, Imation is leveraging differentiated
designs that meet the needs of business users and “road warriors.” Security features
such as password protection and 256-bit encryption, coupled with ruggedized product
designs, are hallmarks of Imation’s flash drive line that is “built for business.”
Imation’s newest business offerings include removable hard disk products such
as the Imation Odyssey™ Infinite Storage solution. Consisting of Imation-designed
removable hard disk cartridges and either external or internal docking stations, the
Odyssey system offers an ideal backup solution for office desktops in small and
medium businesses.
And we have added other brands to the business product portfolio. Building on
Imation’s worldwide distribution capability and knowledge, we have joined with
several premier companies as their distribution partner for removable data storage
media brands, including IBM, Sun StorageTek and Exabyte.
95 of the top
Fortune 100
companies use
Imation media
50-Year Legacy of Tape