Mattel 2014 Annual Report Download - page 111

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Geographic Information
The tables below present information by geographic area. Revenues are attributed to countries based on
location of customer. Long-lived assets principally include goodwill, property, plant, and equipment, net, and
identifiable intangibles, net.
For the Year
2014 2013 2012
(In thousands)
Revenues
North American Region (a) .................................... $3,656,942 $3,839,973 $3,926,515
International Region:
Europe ................................................ 1,687,039 1,806,707 1,685,274
Latin America .......................................... 909,432 1,011,718 1,008,236
Asia Pacific ............................................ 465,035 459,415 432,578
Total International Region .................................... 3,061,506 3,277,840 3,126,088
Gross sales ................................................. 6,718,448 7,117,813 7,052,603
Sales adjustments ........................................... (694,629) (632,921) (631,722)
Net sales .................................................. $6,023,819 $6,484,892 $6,420,881
December 31,
2014 2013 2012
(In thousands)
Long-Lived Assets
North American Region (b) .................................... $1,658,028 $1,361,538 $1,252,938
International Region ......................................... 1,492,633 1,326,457 1,342,375
Consolidated total ........................................... $3,150,661 $2,687,995 $2,595,313
(a) Revenues for the North American Region include revenues attributable to the US of $3.41 billion, $3.58
billion, and $3.61 billion for 2014, 2013, and 2012, respectively.
(b) Long-lived assets for the North American Region include long-lived assets attributable to the US of $1.65
billion, $1.36 billion, and $1.25 billion for 2014, 2013, and 2012, respectively.
Major Customers
Sales to Mattel’s three largest customers accounted for 35%, 36%, and 37% of worldwide consolidated net
sales for 2014, 2013, and 2012, respectively, as follows:
For the Year
2014 2013 2012
(In billions)
Wal-Mart .................................................. $ 1.1 $ 1.2 $ 1.2
Toys “R” Us ............................................... 0.6 0.7 0.7
Target .................................................... 0.5 0.5 0.5
The North America segment sells products to each of Mattel’s three largest customers. The International
segment sells products to Wal-Mart and Toys “R” Us. The American Girl segment sells its children’s
publications to Wal-Mart and Target.
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